How First Choice Collision Increased Google Reviews by 84%

Driving Trust and Quality with First Choice Collision

Meet First Choice Collision, a family-run auto body and collision repair shop serving the Red Deer, Alberta community since 1988. Known for their dedication to craftsmanship, transparency, and customer service, First Choice Collision has built a reputation as a trusted name in Alberta's automotive repair industry.

Their team of certified technicians handles everything from minor dents to major collision repairs, working with all insurance companies to make the process smooth and stress-free for their customers. What truly sets them apart is their no-pressure, people-first approach. As Rob shared in our interview, “We don’t chase people or push. We just want to do good work, and when you do good work, customers remember.”

Their state-of-the-art facility can handle everything from compact cars to RVs and buses. As a local, community-centric business, they’ve cultivated over three decades of trust and dedication to delivering top-tier customer service and exceptional repair quality.

With an in-house team that prioritizes communication and quality over shortcuts, First Choice Collision continues to lead with integrity. And as their name suggests, they aim to be your first choice, every time.

The Challenge

Before partnering with ReviewsOnMyWebsite, First Choice Collision relied on a more manual process to request customer reviews—something that quickly became time-consuming and inconsistent across their growing team. With limited time and a busy shop to run, they needed a solution that would not only automate their review collection but also be easy for their entire team to use without constant oversight.

• Manually requesting reviews took time away from the shop. Rob and his team were doing their best to collect feedback, but sending out individual review requests wasn’t scalable. It added unnecessary steps to an already full workflow, and often, requests were simply not sent.
• Team members needed something anyone could use. As the team grew, so did the need for a platform that all staff, regardless of technical skill, could easily access and operate without needing Rob to walk them through it every time.

“We’d forget to send out review requests, or we were just too busy. It became one of those things that was nonexistent and easy to let slide.”

The Solution

When Rob and his team at First Choice Collision found ReviewsOnMyWebsite, they were looking for something simple—no steep learning curves, no complicated processes, and definitely nothing that required handholding every day. What they got was a platform that not only met their expectations but saved them time and made review collection part of their everyday rhythm.

• Automated review requests save time. With ReviewsOnMyWebsite, review requests are automatically sent to customers, eliminating the need for manual follow-ups and freeing up valuable time for Rob’s busy team.
• Easy for team members to use. With a growing staff, Rob needed something the CSRs could jump into without needing constant help or reminders. ReviewsOnMyWebsite made it simple.
• Better ROI than traditional advertising. Rob shared that they’ve pulled back on expensive radio advertising, relying more on the steady stream of online reviews and word-of-mouth that ReviewsOnMyWebsite helps support.

“When we first started, people were hesitant to use it or reply to reviews, but now they do. It’s just easy to use, easy to do. They can send a review request in 30 seconds.”

The Results

By using ReviewsOnMyWebsite, First Choice Collision was able to simplify their review process, generate more Google reviews, and influence how potential customers find and choose them. The long-term impact? A stronger online presence, more sales, and a leadership team that now sees online reviews as essential to growth.

• 84% increase in Google reviews. Since partnering with ReviewsOnMyWebsite, First Choice Collision has achieved over 280 Google reviews—an 84% increase that has strengthened their credibility and visibility in a competitive market.
• 4.8-star rating on Google. Maintaining a near-perfect rating with this influx of new reviews reflects the high level of service they consistently deliver, and reinforces trust with new prospects.
• Review generation made easy. With automated requests and simple review links, customers now find it easier than ever to leave a Google review, leading to consistent, ongoing growth in their online reputation.
• More leads coming through the door. As Rob explained, customers are choosing their shop based on Google reviews, and without ReviewsOnMyWebsite, those leads wouldn’t be landing in their inbox.
• Greater visibility in a competitive market. Online reviews now play a bigger role in how First Choice Collision monitors competitors and positions themselves locally. “It’s crazy how much that has changed,” Rob shared about the shift in leadership’s focus on reviews.

“Because so many people use online reviews to decide where they’re going to go, if you’re not doing it, you’re not doing yourself any favor. It’s one of the easiest ways to put your name out there.”

Before ReviewsOnMyWebsite

152

Reviews

After ReviewsOnMyWebsite

285

Reviews