When a friend recommends a film, you mentally add it to your watchlist, just like if you’re on the hunt for a new shampoo, you might ask your close circle for recommendations. Passing on tips to friends and family has been a common way to transfer information for thousands of years - and it’s not going anywhere anytime soon. In fact, word of mo...
Read MoreAll website visitors have the potential to become customers - if you guide them down the right path. After all, they’ve landed on your website for a reason, whether it’s to learn a bit more about you or browse your products and services. Here’s the thing: the buying journey starts long before a visitor lands on your site. It begins when a custo...
Read MoreCustomer reviews are the highest form of social proof. They let future customers learn about the experience of like-minded people and get a glimpse at the results they can achieve. Plus, they instill trust and confidence. Paired with the power of email marketing, they’re an unstoppable force in your campaigns. Why Use Reviews in Your Email Mark...
Read MoreIt’s becoming increasingly hard to stand out amongst the competition. The Internet has made it a free-for-all, with brands no longer limited to their local area. This new wealth of choice makes it harder than ever to convince new customers that you’re the business for them. Enter reviews. Reviews help on-the-fence customers make a decision an...
Read MoreUnless you provide your potential customers a great reason to buy your product, they won’t. They have a million other things to do and a lot of alternatives to what you’re offering. So you need to convince them, in the few seconds that they’ll be reading your website, that your product or service is the right choice. That’s a lot of pressure....
Read MoreReputation is incredibly important in business. What people are saying about your business dictates the first impression other prospects have when they come into contact with your brand. This is especially true when it comes to what customers are saying about you online simply because the internet is such a public thing. This means you should...
Read MoreWant more visitors to your site? Of course you do. That’s why you need to be displaying star ratings on your Google search results snippet. Like this: That site stands out from the others on the page. It’s an important signal to searchers saying that the site is a good resource. And that motivates people to click. How motivating is...
Read MoreIf you’ve never thought about creating a customer experience strategy, it’s time to start. The latest digital marketing trends report by Econsultancy and Adobe found that the majority of businesses identified customer experience as the single most exciting opportunity over the last year. Image source Customer obsession is the latest craze...
Read MoreIn this day and age people are used to expressing their opinions, and they happily enjoy that privilege. Online reviews are the perfect example. According to a survey done in the U.S., over the past 3 years consumers’ willingness to leave reviews is consistently increasing. And they also like to read them every time they’re making a purchasing d...
Read MoreUser reviews have been around for a while now; yet, their importance for businesses trying to maximize their online (and offline) presence is even greater in recent years. 88% of online shoppers say they’ve been influenced by a customer review when making a buying decision. According to Brightlocal’s 2017 survey, nearly every consumer (97%) used...
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