It’s becoming increasingly hard to stand out amongst the competition. The Internet has made it a free-for-all, with brands no longer limited to their local area. This new wealth of choice makes it harder than ever to convince new customers that you’re the business for them. Enter reviews. Reviews help on-the-fence customers make a decision an...
Read MoreUnless you provide your potential customers a great reason to buy your product, they won’t. They have a million other things to do and a lot of alternatives to what you’re offering. So you need to convince them, in the few seconds that they’ll be reading your website, that your product or service is the right choice. That’s a lot of pressure....
Read MoreReputation is incredibly important in business. What people are saying about your business dictates the first impression other prospects have when they come into contact with your brand. This is especially true when it comes to what customers are saying about you online simply because the internet is such a public thing. This means you should...
Read MoreWant more visitors to your site? Of course you do. That’s why you need to be displaying star ratings on your Google search results snippet. Like this: That site stands out from the others on the page. It’s an important signal to searchers saying that the site is a good resource. And that motivates people to click. How motivating is...
Read MoreIf you’ve never thought about creating a customer experience strategy, it’s time to start. The latest digital marketing trends report by Econsultancy and Adobe found that the majority of businesses identified customer experience as the single most exciting opportunity over the last year. Image source Customer obsession is the latest craze...
Read MoreIn this day and age people are used to expressing their opinions, and they happily enjoy that privilege. Online reviews are the perfect example. According to a survey done in the U.S., over the past 3 years consumers’ willingness to leave reviews is consistently increasing. And they also like to read them every time they’re making a purchasing d...
Read MoreUser reviews have been around for a while now; yet, their importance for businesses trying to maximize their online (and offline) presence is even greater in recent years. 88% of online shoppers say they’ve been influenced by a customer review when making a buying decision. According to Brightlocal’s 2017 survey, nearly every consumer (97%) used...
Read MoreStepping into the world of online reviews can seem daunting. All of a sudden, you’re putting a lot of your product or service’s appeal in the hands of consumers. Frankly, people really care about reviews. So while this is a big leap to take, opening up your business or products for review will ultimately increase your conversions, since reviews hav...
Read MoreYou opened your new restaurant this past summer. Congratulations! Your business' online machine is humming along, too. You've gotten your website up and running, your Google My Business and Facebook reviews starting to trickle in, and your customers are happy. You developed a lot of buzz about your launch and your social following reflects that....
Read MoreEver search a local business and see that nice sidebar of information, photos, and reviews? Of course you have. These businesses have a Google My Business listing, which is one of the best ways to boost your business’s visibility online and get reviews from your customers. If you want to get started with our reviews widget, this is a great first st...
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