Reputation management is crucial these days for any brand that wants to stand out online. Currently, 97% of business owners say that reputation management is essential. When managed effectively, your online reputation can help your business attract new customers and retain loyal ones. A lot goes into managing your reputation, such as monitoring...
Read MoreRight now, customers are on the hunt for brands that actively anticipate their needs. Knowing what your customers want helps you put them first and continuously meet their expectations. Customer-centricity is key these days if you want to stand out and create a great customer experience that builds trust and keeps people coming back. But how do...
Read MoreIn today’s digital world, the content you share helps shape the way people see your brand. This includes everything from how you Tweet, the blog posts you publish, and the visuals you share. As consumers crave more authentic experiences with brands, user-generated content (UGC) becomes increasingly important for creating a relevant and credible...
Read More2020 was a rough year, to say the least. People have been through a lot this past year and have become less trusting and warier about brands they buy from. Throughout the pandemic, we’ve seen significant shifts in how consumers evaluate and interact with brands from different industries. Some consumers find convenient new ways to buy essent...
Read MoreWhen a friend recommends a film, you mentally add it to your watchlist, just like if you’re on the hunt for a new shampoo, you might ask your close circle for recommendations. Passing on tips to friends and family has been a common way to transfer information for thousands of years - and it’s not going anywhere anytime soon. In fact, word of mo...
Read MoreAll website visitors have the potential to become customers - if you guide them down the right path. After all, they’ve landed on your website for a reason, whether it’s to learn a bit more about you or browse your products and services. Here’s the thing: the buying journey starts long before a visitor lands on your site. It begins when a custo...
Read MoreCustomer reviews are the highest form of social proof. They let future customers learn about the experience of like-minded people and get a glimpse at the results they can achieve. Plus, they instill trust and confidence. Paired with the power of email marketing, they’re an unstoppable force in your campaigns. Why Use Reviews in Your Email Mark...
Read MoreIt’s becoming increasingly hard to stand out amongst the competition. The Internet has made it a free-for-all, with brands no longer limited to their local area. This new wealth of choice makes it harder than ever to convince new customers that you’re the business for them. Enter reviews. Reviews help on-the-fence customers make a decision an...
Read MoreUnless you provide your potential customers a great reason to buy your product, they won’t. They have a million other things to do and a lot of alternatives to what you’re offering. So you need to convince them, in the few seconds that they’ll be reading your website, that your product or service is the right choice. That’s a lot of pressure....
Read MoreReputation is incredibly important in business. What people are saying about your business dictates the first impression other prospects have when they come into contact with your brand. This is especially true when it comes to what customers are saying about you online simply because the internet is such a public thing. This means you should...
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