When it comes to connecting with your audience, SMS is one of the most effective tools out there.
In fact, SMS open rates average around 98%. Plus, 64% of consumers believe businesses should reach out to them more often via text, showing just how powerful and appreciated texting can be.
But with so many different SMS marketing platforms to choose from, how do you pick the right SMS marketing software for your needs?
We’ve put together this guide to help you navigate the best options and ensure you're getting the most out of your campaigns.
Let’s dive in.
What to look for in text message marketing software
Before we cover the best SMS marketing platforms, let’s first outline the features you should look for so you can choose the right tool that helps you run effective campaigns.
Ease of use
When selecting an SMS marketing tool, ease of use is a top priority. A user-friendly dashboard that simplifies campaign creation, contact management, and reporting can make all the difference—especially for those who aren't tech-savvy.
You want a tool that’s intuitive, so even if you’re new to SMS marketing, you can quickly set up your campaigns without getting overwhelmed. The easier the software is to navigate, the faster you can launch successful campaigns and track their performance.
Automation & Scheduling
Automation allows you to set up SMS sequences based on customer behavior or specific triggers, making your campaigns more personalized and timely.
Whether it’s a welcome message or an abandoned cart reminder, automation ensures you’re reaching your audience when it matters most.
With that in mind, look for a text message marketing platform that offers automation and scheduling so you can reach customers when they're most likely to interact with your content.
Personalization & segmentation
People are much more likely to engage with a message that speaks directly to them. In fact, 83% of shoppers would be willing to share their data with businesses to create more personalized experiences.
With segmentation, you can group your audience based on specific criteria, like demographics or shopping behavior. You can then send targeted messages that resonate with each group, improving the chances of your message hitting home.
Analytics & reporting
An SMS marketing platform with robust analytics and reporting tools is crucial for tracking performance and optimizing future campaigns.
By keeping an eye on key metrics like open rates, click-throughs, and conversions, you can gain valuable insights into what's working and what needs adjustment.
Omnichannel messaging
Another point to consider is omnichannel messaging capabilities. Some platforms go beyond SMS and offer options for email marketing, social media, and push notifications.
This approach allows you to engage your audience across multiple channels, meeting them where they are and delivering your message effectively.
Integration capabilities
An SMS marketing tool that easily connects with other platforms—like CRMs, email marketing apps, or ecommerce platforms—can streamline your workflows and improve the efficiency of your marketing campaigns.
Seamless integration allows for smooth data sharing, making it easier to manage contacts, track interactions, and run multichannel campaigns.
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8 best SMS marketing software for businesses
Let’s now look at eight of the best SMS marketing tools for businesses in 2025.
1. TextNinja
TextNinja offers an SMS chat widget that lets you capture leads, engage customers, and turn conversations into sales.
It's a highly customizable no-code solution that supports real-time 2-way messaging. And allows you to set up automated replies to ensure no message goes unanswered.
There's also the option to tag conversations or assign them to specific team members. You can even create templates to help your team respond to inquiries more quickly.
TextNinja also includes an integrated CRM feature that allows you to manage all incoming leads.
Pricing
- Free trial available.
- Paid plans start at $29/month.
2. Sender
Sender is an all-in-one SMS marketing platform that empowers businesses to connect with their audience through personalized text marketing campaigns.
With SMS automation, you can create and schedule messages that reach the right audience at the right time. Features like segmentation and personalization make your texts more relevant, while TCPA compliance and toll-free numbers ensure your campaigns are legally sound and accessible.
Moreover, the library of SMS templates helps you to quickly craft compelling campaigns that drive engagement. Plus, in-depth analytics provide real-time insights on subscriber activity, link clicks, and group performance, allowing you to optimize every message.
But Sender is more than just an SMS marketing software—it’s a full-suite marketing solution designed to simplify your email and SMS campaigns.
The platform has an intuitive, user-friendly interface that lets you set up your email and SMS campaigns with ease. Sender also helps you capture leads with powerful pop-ups and allows you to design eye-catching emails using a drag-and-drop builder and responsive templates.
Pricing
- Free Forever plan with unlimited automation.
- Paid plans start at $15/month with SMS credits equal to your monthly plan.
- SMS costs start at $0.015/message.
3. Omnisend
Omnisend is an all-in-one email and SMS marketing platform designed to help businesses create personalized and engaging customer experiences.
While known for its powerful email marketing capabilities, Omnisend's SMS features offer an effective solution for brands looking to strengthen their communication strategy.
With features like automated SMS messages, segmentation, rich media support, and global sending, it allows businesses to reach customers more effectively.
Omnisend integrates SMS seamlessly with email, ensuring consistent and timely messaging across multiple channels.
Pricing
- Free plan available
- Paid plans start at $16/month
- SMS costs start at $0.015/message
4. Klaviyo
Next on our list is Klaviyo, an email marketing software that offers an SMS service for businesses looking to deliver personalized customer experiences across multiple channels.
The platform seamlessly integrates with your entire tech stack. As a result, you can use customer data from various sources to craft highly personalized SMS campaigns that resonate with your audience.
Pricing
- Free plan available
- Paid plans start at $45/month for email and $60/month for email & SMS.
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5. EZ Texting
EZ Texting is your go-to SMS marketing solution for building meaningful connections with your audience. With its user-friendly tools, you can grow an engaged contact list through QR codes and embedded sign-up forms.
Whether you're sending SMS or MMS, EZ Texting makes it easy to deliver messages that inspire action, thanks to features like AI Compose, smart scheduling, and access to a free image gallery with editing capabilities.
Pricing
- 14-day free trial
- Paid plans start at $25/month for up to 500 contacts.
6. SimpleTexting
SimpleTexting is an SMS automation platform for businesses looking to streamline their marketing efforts. With SimpleTexting, you can easily build your contact list by importing existing contacts or using opt-in tools to grow your audience from scratch.
Moreover, SimpleTexting offers a two-way messaging feature that allows you to have real-time conversations with your audience using a dedicated business number.
For a more personalized approach, SimpleTexting’s data collection tool helps you gather valuable insights from your contacts. That way, you can craft relevant and tailored messages that resonate with your audience.
Pricing
- SMS costs start at $39/month for up to 500 text messages.
7. SlickText
SlickText is a powerful SMS messaging app that helps you easily nurture and grow your customer base.
With automated workflows, you can effortlessly create hyper-personalized text messages at scale. This way, you’re able to engage subscribers with meaningful conversations that build loyalty and drive action.
The software’s robust segmentation capabilities let you target audiences based on factors like location, age, purchase history, or behavior to make your campaigns as effective as possible.
Pricing
- Free plan available.
- Paid plans start at $29/month for up to 500 texts.
8. Textmagic
Textmagic is an SMS marketing tool that enables you to expand your reach and engage customers through their mobile devices.
Its two-way SMS chat feature allows you to respond to urgent inquiries quickly and share the workload with your team so that no message goes unanswered.
You can also automate your communication workflows and save time by integrating your Textmagic account with over 1,000 apps.
Beyond messaging, Textmagic empowers you to collect valuable feedback through SMS surveys. As a result, you can improve your products and services by tapping into customer insights.
Pricing
- Free plan available
- Pay-as-you-go model starts at $24.50 for up to 500 texts.
- Monthy plans start at $80/month for up to 2,000 texts.
Choose the best SMS marketing software
The right text message marketing software can significantly improve how you engage with your audience, drive conversions, and grow your business. With options like Sender and other SMS marketing services, you have plenty of powerful tools at your disposal to make the most of this direct communication channel.
Remember, it’s not just about sending messages—it’s about reaching people where they are and delivering content that resonates with them. We hope this guide helps you choose the platform that fits your needs and sets you up for SMS marketing success.
