Collecting and acting on customer feedback is crucial for businesses that want to improve their product or service, get happier customers, and improve their bottom line.

There’s a variety of customer feedback tools on the market that allow you to:

  • Collect customer feedback
  • Store, organize, and analyze feedback
  • Understand customer sentiment and spot trends
  • Get actionable insights that will help you improve customer satisfaction

Here are our top 12 picks for the best customer feedback tools.

1. ReviewsOnMyWebsite

You can use ReviewsOnMyWebsite to monitor and collect customer feedback in the form of reviews.

It monitors 27 popular review platforms (including Google, Yelp, and Tripadvisor), and notifies you as soon as your business receives a new customer review.

You can respond to reviews right from within the software.

ReviewsOnMyWebsite review feed

Or use the AI-powered response feature to generate personalized responses in seconds.

ReviewsOnMyWebsite also lets you set up automated email and SMS reminders to encourage customers to leave reviews.

And you can even showcase reviews on your website using the review widget.

An example of a ReviewsOnMyWebsite review widget

Or share them on social media using the social sharing feature.


You can use ReviewsOnMyWebsite’s free 14-day trial to test out the software. Paid plans include:

  • Starter ($9/month)
  • Growth ($29/month)
  • Premium ($59/month)

Collect customer feedback with ease

Collect, manage, and reply to customer reviews with ReviewsOnMyWebsite.

Start a 14-day free trial

2. Survicate

Survicate makes collecting and analyzing customer feedback effortless.

The platform allows you to gather user insights through email, website, in-product, and mobile app surveys, as well as connect other feedback sources, such as reviews, support chats, interviews, and more. 

Thanks to its AI-driven features, Survicate lets you create and launch surveys in seconds simply by specifying the kind of data you need.

Survicate survey builder

All your feedback is centralized in the Insights Hub, where it’s categorized and analyzed automatically with AI, providing you with meaningful, ready-to-use insights without any manual work. 

Survicate AI assistant

The tool also comes with a wide range of native integrations with third-party tools, plenty of customization options, and advanced survey targeting. 


Survicate offers a 10-day free trial of all Business Plan features

The free plan gives you up to 25 survey responses per month and 3 team seats. Paid plans include:

  • Business plan (from $99 per month)
  • Scale plan (from $299 per month)

3. Qualaroo

Qualaroo lets you survey users and customers on your website or within your web or mobile app.

You can target users based on audience segment, location, and more. The surveys can also be triggered based on how much time a user spends on page or when they’re about to leave.

You can use customize surveys to fit your brand’s look and choose fonts, colors, and more.

Qualaroo supports ten different types of questions and question branching. It also offers built-in templates to help you create surveys quickly.

Qualaroo screenshot

Then, there’s the sentiment analysis feature, which categorizes customer feedback into positive and negative, and surfaces key ideas.

You also have the option to receive a digest of user responses delivered to your inbox daily or weekly.

Qualaroo email notification


Qualaroo offers a free plan that’s limited to 50 responses. There’s also a paid Business plan, which costs $79.99/month.

4. Usersnap

Usersnap is a customer feedback platform that allows you to set up in-app surveys to capture feedback from customers.

It works by displaying a feedback widget within your web app, which customers can use to provide their feedback.

Usersnap includes screen capturing and annotation tools to help users deliver highly detailed customer feedback.

Usersnap survey and annotation features

It’s very easy to set up—all you need to do is add a piece of code to your website.

Apart from allowing you to capture customer feedback, Usersnap can also categorize and label it automatically using AI.

It comes with plenty of built-in survey templates for different use cases, including user research, roadmap planning, and more.

Usersnap survey template


Usersnap has a 15-day trial offer you can use to test out the software for free. It offers the following plans:

  • Startup ($65/month)
  • Company ($189/month)
  • Premium ($329/month)
  • Enterprise (custom pricing)

5. Mopinion

You can use Mopinion to collect feedback on websites, in apps, or through email.

It offers built-in survey templates, but you can also create custom surveys using the software.

Mopinion survey example

You can choose between multiple different types of questions, and metrics such as Net Promoter Score and Customer Effort Score.

Mopinion metrics

There’s also the option to customize the colors and fonts used for the surveys to make sure they fit your brand’s look.

Mopinion’s customer feedback surveys are responsive and look great on both desktop and mobile devices.

You can choose between embedded survey forms, modals, and slide-ins. The platform also offers multi-language support, allowing you to display surveys in a number of languages.


Mopinion has a free 14-day trial you can use to test out the software. Paid plans include:

  • Standard (starts at $329/month)
  • Enterprise (custom pricing)

6. InMoment

InMoment is a customer experience platform that combines customer feedback from surveys, reviews, social ratings, live chat transcriptions, and customer support tickets.

It uses AI to analyze customer feedback in real-time and ask the right follow-up questions to get detailed and actionable insights. And provides AI summaries that can give you a quick overview of the main themes and ideas from hundreds of pieces of customer feedback.

InMoment offers built-in survey templates and a custom survey builder. It supports collecting customer feedback in the form of photos, videos, and audio.

InMoment survey

The software also integrates with platforms like Salesforce, Marketo, and HubSpot to send automated survey invitations to customers.


InMoment doesn’t display its pricing publicly. You’ll need to reach out to their team to get a quote.

7. Nicereply

Nicereply allows you to set up one-click surveys in seconds. These can be displayed as pop-up surveys on your website or delivered in the form of links across other channels.

You can set up survey pop-ups to be triggered based on time spent on site, exit intent, and more. 

Nicereply survey

Surveys can be displayed across your entire website or only on specific pages.

The platform can also send automated survey invitations via email. And the surveys can be translated into any language.

Once you collect responses, you can filter the feedback based on sentiment (positive, negative, or neutral). And use the detailed reporting features to measure customer satisfaction and uncover trends in satisfaction scores over time.

Alternatively, you can export all the customer feedback data to a .CSV file for further analysis.


Nicereply offers a free 14-day trial you can use to try out the platform. If you’d like to continue using the software after the trial period is over, you’ll need to opt for one of the paid plans:

  • Starter ($79/month)
  • Essential ($149/month)
  • Growth ($299/month)
  • Business ($449/month)

8. Canny

You can use Canny to collect and organize customer feedback. It allows you to centralize feedback from a variety of sources, including customer support tickets, sales calls, review platforms, social media, and more.

The software is capable of analyzing customer conversations and extracting feedback automatically.

Canny feedback

It can pull feedback from platforms like HubSpot, Zendesk, and Intercom.

There’s also the option to summarize lengthy feedback to help you understand the main ideas without having to spend too much time reviewing each piece of feedback.

You can add custom categories and tags to feedback, and group customers into segments based on similar feedback.

Canny supports automated responses and can even ask clarifying questions.

It also allows you to create a feedback portal for customers to share feedback whenever they want.


Canny offers a limited free plan. Paid plans include:

  • Starter ($99/month)
  • Growth ($399/month)
  • Business (custom pricing)

9. Zonka Feedback

Zonka Feedback helps businesses collect in-app and website feedback. It also offers the option to create survey links and QR codes.

Zonka Feedback surveys

The software supports multilingual surveys and can pre-fill customer data (such as name and email address) to make it easier for customers to complete surveys.

Zonka Feedback’s built-in editor helps you create different kinds of surveys quickly, including pop-up, slide-in, and exit surveys.

Zonka Feedback survey editor

You can also embed surveys into emails you send to your customers.

Zonka Feedback offers seven types of reports to help you perform an in-depth analysis of customer feedback. You also get the option to schedule reports to be delivered to your email inbox automatically.


Zonka Feedback has a 14-day trial offer you can take advantage of to test the software for free. Paid plans include:

  • Starter ($79/month)
  • Professional ($149/month)
  • Growth ($299/month)
  • Enterprise (custom pricing)

10. AskNicely

AskNicely’s customer experience platform helps you gather customer feedback across email, SMS, websites, and mobile apps.

It supports automated follow-up messages designed to increase customer response rates.

AskNicely surveys

And automatically identifies themes from customer feedback using natural language processing.


AskNicely offers three plans: Starter, Standard, and Advanced. The pricing isn’t available publicly—you’ll need to reach out to their sales team to get a quote.

11. Refiner

Refiners lets you create microsurveys for a variety of use cases. The surveys are highly customizable and offer advanced targeting features.

Refiner surveys

You can target customers and website visitors based on behavior, previous responses, and customer traits.

And set up web, mobile, email, and in-product surveys.

There’s also a detailed reporting dashboard that helps you understand user feedback at a glance.

Refiner reporting dashboard


Refiner offers a free trial you can use to test out the software. Paid plans include:

  • Essentials ($99/month)
  • Growth ($239/month)
  • Enterprise (custom pricing)

12. Retently

You can use Retently to survey customers through website pop-ups or email surveys.

Retently feedback

It supports automated follow-ups, and even allows you to A/B test survey copy to get better response rates.

There’s also the option to create audience segments and set up personalized surveys. And spot trends and analyze customer sentiment with the help of machine learning.

Retently analytics


You can use Retently’s free trial offer to see if the platform is the right fit for your needs. If you’d like to keep using the software after the trial period is over, you’ll need to opt for one of the paid plans:

  • Basic ($50/month)
  • Pro ($299/month)
  • Ecommerce Pro ($49/month)

13. SatisMeter

SatisMeter is a simple customer feedback tool for Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), Customer Effort Score (CES), and product-market fit (PMF) surveys.

It offers built-in survey templates. And an intuitive editor that allows you to create custom surveys with ease.

Satismeter survey templates

SatisMeter integrates with platforms like HubSpot, Zapier, and Segment for streamlined feedback collection.


SatisMeter offers a free plan that’s limited to 25 responses per month. Paid plans include:

  • Growth ($199/month)
  • Enterprise (custom pricing)

Improve your customer experience with customer feedback tools

Customer feedback tools can help you improve your customer experience by providing you with the necessary insights on what your customers want and need.

Try out the solutions on our list and choose the right customer feedback tool for your needs.
While you’re here, check out our guide on when to ask customers for reviews.

Collect customer feedback with ease

Collect, manage, and reply to customer reviews with ReviewsOnMyWebsite.

Start a 14-day free trial

Boris Mustapic

Boris Mustapic

Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.