Adding social proof to your website can make visitors feel more confident about buying from your business.
It also allows you to create a sense of urgency that can help increase conversion rates and drive more sales.
In this guide, we go over the top 13 social proof tools you can use to add social proof to your website.
What is social proof?
Social proof is a phenomenon that describes people’s tendency to copy the behavior of others when choosing how to act in a specific situation.
It’s often used by businesses to nudge shoppers into making a purchase by showing how existing customers have been satisfied with a product.
Types of social proof
In marketing, social proof can take many forms. Some of the most common ones include:
- Reviews – Customers sharing their positive experiences with your product is one of the most powerful types of social proof.
- Case studies – Showing how your product or service has helped a customer by featuring them in a case study is another example of effective social proof.
- Sales numbers – Letting shoppers know how many products your business has sold can signal that your products are desirable.
- Logos – If you sell to other businesses, showcasing logos of your customers on your website can be effective at convincing potential customers to buy from you.
13 social proof tools for 2024
Social proof tools allow you to generate and display social proof on your website. This, in turn, can help you increase your website’s conversion rate and drive more sales.
Here are our top picks for social proof tools.
1. ReviewsOnMyWebsite
You can use ReviewsOnMyWebsite to display customer reviews on your website by using the review widget feature.
All you need to do is copy and paste a single line of code onto your website. And the tool will pull your top customer reviews from platforms like Google and Facebook and embed them on your website.
The review widget integrates with any platform that supports custom HTML and JavaScript code, including WordPress, Squarespace, Shopify, Wix, and more.
Apart from allowing you to embed customer reviews on your website, ReviewsOnMyWebsite can also help you generate more reviews by sending automated review request emails to customers.
What we like
You can customize ReviewsOnMyWebsite’s review widget to fit your brand look perfectly. The software also includes a number of templates you can use to quickly change the way the widget looks.
Pricing
You can use ReviewsOnMyWebsite’s 14-day trial to test out the software for free. Paid plans for a single business location include:
- Starter ($9/month)
- Growth ($29/month)
- Premium ($59/month)
Drive more conversions with social proof
Collect online reviews and embed them on your website as social proof with ReviewsOnMyWebsite.
2. Fomo
Fomo is a social proof marketing platform that helps businesses display social proof in a number of different ways.
You can use it to show live social proof notifications to website visitors. These can display new sales as they happen in real-time. You can also customize how the notifications look by using any of the 60+ built-in themes.
The software also supports in-line social proof widgets that display sales numbers for a given product during a specific period (e.g., “50 people bought this product in the last 24 hours”).
You can use Fomo to showcase your sales numbers, product reviews, the number of followers on any social media platform, and more.
What we like
The geo-targeting feature lets you personalize notifications based on visitors’ physical location. This can make your social proof efforts much more effective.
Pricing
Fomo offers a 14-day trial you can use to test out the software and see if it’s the right fit for your needs. The pricing for paid plans is as follows:
- Starter ($25/month)
- Business ($75/month)
- Pro ($149/month)
3. TrustPulse
TrustPulse offers a number of social proof tools you can use to boost your website’s conversion rate and generate more sales.
You can use it to showcase sales and signups as they happen in real-time.
And customize every aspect of the notifications to make sure they fit your brand—including the messaging, colors, and fonts.
The software also offers a Smart Targeting feature that lets you personalize social proof notifications to every individual visitor.
What we like
TrustPulse’s detailed reporting feature shows you how social proof notifications are impacting your sales. This allows you to make data-driven decisions to improve your website’s conversion rate.
Pricing
TrustPulse’s plans include:
- Basic ($9/month)
- Plus ($17/month)
- Pro ($34/month)
- Growth ($50/month)
4. Proof
Proof offers four tools that can help you use social proof to generate more sales for your business.
The Recent Activity tool displays a live feed of people who have taken a specific action on your website (e.g., signed up).
The Live Visitor Count tool shows how many people are viewing a specific page. This can be a very useful tool for putting an emphasis on scarcity for businesses with limited inventory (e.g., event tickets).
Then, there’s the Hot Streaks tool, which shows how many people have taken a specific action on your website (e.g., made a purchase).
Finally, the Conversion Cards tool gives you the option to create a custom message that will be displayed to visitors, along with a call-to-action.
Proof is very easy to set up—all you need to do is add a piece of code to your website.
What we like
The A/B testing feature lets you compare conversion rates between page variants with and without Proof’s tools. This allows you to understand the true impact of Proof on your website’s conversion rate and sales.
Pricing
You can test out Proof for 14 days completely free of charge.
Proof’s pricing depends on the total number of visitors your website receives every month and starts at $79/month for up to 10,000 monthly visitors.
5. Nudgify
Nudgify offers quite a few different ways to display social proof on your website.
These are referred to as Nudges within the tool.
The software comes pre-configured with industry-specific Nudge templates for e-commerce, SaaS, travel, and more. Such as:
- Recent Activity – Shows recent sales and signups
- Low-stock Nudge – Lets visitors know when the product they’re viewing is low in stock
- Review Nudge – Displays your top customer reviews
For each Nudge, you can set rules that determine on which pages and devices it’s going to be displayed.
What we like
The dedicated Shopify app and WordPress plug-in make implementing Nudgify a breeze.
Pricing
Nudgify offers a 7-day free trial. Paid plans include:
- Lite ($9/month)
- Plus ($29/month)
- Genius ($49/month)
- Agency ($89/month)
6. Evidence
Evidence is a social proof app designed for e-commerce, SaaS, and agency websites.
It offers four types of social proof notifications:
- Conversions – For individual actions taken by website visitors, such as purchases or signups to your email list.
- Streaks – For displaying the total number of visitors who have taken a specific action on your website.
- Announcements – For showcasing company updates, positive reviews, and more.
- Reviews – For displaying top customer reviews.
All notifications are completely customizable. You can add images or custom backgrounds, choose from 100+ animations, and more.
There’s also the option to set display rules that determine when and where the notifications will be displayed.
What we like
Evidence can automatically insert customer data (such as name or location) into every notification. This can help grab visitors’ attention more easily and increase the chances of them reacting to a notification.
Pricing
You can try out Evidence by taking advantage of the 14-day free trial offer. The pricing for paid plans is as follows:
- Starter ($40/month)
- Jump ($80/month)
- Grow ($150/month)
- Scale ($250/month)
7. WiserNotify
You can use WiserNotify to showcase recent sales and signups. Or drive attention to customer reviews and promotions.
WiserNotify’s real-time notifications are highly customizable. You can set them to be displayed when visitors scroll to a specific part of the page or when they try to close the page.
There’s also the option to have the notifications displayed to only new or returning visitors.
And you can target audiences based on traffic source through UTM codes.
WiserNotify also supports A/B testing. You can test different variations of a notification—changing up the copy, images, and call-to-action until you find the highest-performing version.
What we like
WiserNotify offers detailed reporting on the performance of its social proof notifications. Additionally, you can set performance goals and track your progress toward them.
There’s also the option to schedule performance reports to be delivered to your email inbox every week.
Pricing
WiserNotify offers a free 14-day trial. Paid plans include:
- Starter ($16/month)
- Standard ($26/month)
- Premium ($40/month)
- Agency Standard ($85/month)
8. Trustmary
Trustmary lets you showcase your best customer reviews on your website to nudge visitors into making a purchase.
The software can import reviews from Google, Facebook, and other sources. You can handpick the reviews or have Trustmary choose the best ones to showcase.
The review widget itself is highly customizable and you can ensure it looks exactly the way you want by using the built-in editor.
The tool also supports A/B testing, allowing you to find the highest-converting widget design to use on your website.
What we like
Trustmary can automatically adjust the design of the review widget to match your website. This can save you a lot of time and prevent you from having to tinker with the design for hours before you get it to look right.
Pricing
Trustmary offers a free plan that’s limited to 200 views per month. Paid plans include:
- Starter ($19/month)
- Business ($59/month)
- Scale ($129/month)
9. ProveSource
ProveSource is a social proof marketing tool designed for e-commerce. It offers six types of social proof notifications:
- Stream – Displays the latest purchases or signups.
- Combo – Shows the total number of visitors who completed a specific action over the last day, week, or month.
- Live Visitors – Displays the total number of visitors currently on your website.
- Reviews – Showcases positive customer reviews from Google, Facebook, and other sources.
- Informational – Shows important information to visitors, such as discounts or special offers.
- Social Counter – Displays the total number of social media followers and likes across your social media accounts.
All the notifications can be fully customized—you can choose colors, add images, and more.
The software includes an extensive analytics feature, letting you track and measure the effectiveness of your social proof notifications.
ProveSource has native apps for Shopify, Magento, and WooCommerce, which makes installation a breeze.
What we like
ProveSource’s social proof notifications are fully responsive. This ensures that they work perfectly even on mobile devices.
Pricing
ProveSource offers a free plan that’s limited to 1,000 visitors per month. The pricing for paid plans is as follows:
- Starter ($29/month)
- Growth ($54/month)
10. Provely
You can use Provely to show sales and signups as they happen in real-time. Or display low-in-stock notifications for in-demand products.
There’s also the option to display a countdown timer on landing pages to create a sense of urgency.
Additionally, Provely can pull your top reviews from various online sources and showcase them throughout your site.
It supports in-line notifications, allowing you to display social proof at any place on your website.
What we like
Provely lets you embed videos into social proof notifications, making them much more engaging.
Pricing
Provely offers a free 7-day trial you can use to test out the software. There’s also a free plan that’s limited to 100 monthly visitors. Paid plans include:
- Starter ($19/month)
- Growth ($39/month)
- Scale ($79/month)
11. Boast
Boast helps you collect video testimonials from your happy customers and allows you to showcase them throughout your website.
You can use it to set up automated email sequences to request testimonials from customers. And send them reminders to make sure they remember to record the video.
Once a customer submits a testimonial video, you can approve it and publish it on your website with a single click.
What we like
Boast’s mobile-friendly video intake form lets customers record testimonials from any device.
Pricing
Boast offers a free 14-day trial you can use to test out the software. Paid plans include:
- Basic ($59/month)
- Team ($119/month)
- Premium ($249/month)
12. Shoutout
Shoutout is an alternative to Boast that allows customers to submit both video and text testimonials.
Once you collect a few customer testimonials, you can embed them on your website by adding a short snippet of code.
It also has an option that lets you import testimonials from social media and display them on your website.
What we like
Shoutout lets you organize testimonials by product, which makes finding the right testimonials for a specific landing page a lot easier.
Pricing
Shoutout has a free plan that’s limited to 10 testimonials. Paid plans include:
- Pro ($15/month)
- Premium ($50/month)
13. Nextsale
Nextsale allows you to display notifications for recent sales and show the number of visitors currently viewing a page.
You can also use it to showcase online reviews from satisfied customers.
It allows you to segment visitors based on location, language, and more.
There’s also the option to choose when you want the notifications displayed: as soon as visitors land on a page, once they scroll down, or as they’re about to leave.
What we like
Nextsale’s built-in analytics feature lets you track and measure the performance of your social proof campaigns in detail. You can track clicks and conversions, set goals, and more.
Pricing
You can take advantage of Nextsale’s 10-day free trial offer to test out the software. The pricing for paid plans is as follows:
- Basic ($24.99/month)
- Growth ($49.99/month)
- Premium ($89.99/month)
- Enterprise ($149.99/month)
Boost sales with social proof tools
Social proof software tools can help visitors feel more comfortable about buying from you. And allow you to build a sense of scarcity and urgency that can help improve your website’s conversion rate.
Pick a few of your favorites from our list and take advantage of the trial offers to test them out and see which one is the right fit for your needs.
While you’re here, make sure to also check out our detailed guide on social proof.
Drive more conversions with social proof
Collect online reviews and embed them on your website as social proof with ReviewsOnMyWebsite.
