Brand monitoring tools can help you protect your brand’s reputation and allow you to join in on online conversations about your brand more easily.
Here’s our list of the best brand monitoring tools in 2024.
1. ReviewsOnMyWebsite
ReviewsOnMyWebsite is a brand monitoring and online reputation management software. It allows you to monitor 26+ online sources (such as Google, Facebook, and Yelp) for new reviews of your business.
And read and reply to all the reviews from a single place.
You can also set up alerts to notify you as soon as your business receives a new review online.
ReviewsOnMyWebsite can even help you get more reviews for your business through automated email and SMS reminders sent to customers.
Pricing
You can try out ReviewsOnMyWebsite for free by using the 14-day trial offer. The pricing for paid plans is as follows:
- Starter ($9/month)
- Growth ($29/month)
- Premium ($59/month)
Protect your brand's reputation with ReviewsOnMyWebsite
Monitor, manage, and get more online reviews for your business with ReviewsOnMyWebsite.
2. Meltwater
You can use Meltwater’s brand monitoring software to monitor an unlimited number of keywords across social media, TV, radio, podcasts, and news sites.
It allows you to set up custom scoring rules for different types of mentions. And notifies you about sudden spikes in brand mentions.
You can also set up custom alerts and reporting dashboards.
And get automated reports delivered to your inbox on a daily, weekly, or monthly basis.
The software also provides an AI-generated summary of your brand sentiment, allowing you to understand what consumers feel about your brand at a glance.
Pricing
The pricing for Meltwater’s plans isn’t available publicly. You’ll need to reach out to the company’s sales team to get a quote.
3. Brand24
Brand24 monitors 25 million online sources to help you track all mentions of your brand. It supports mention tracking tracking across social media, news sites, forums, blogs, and podcasts.
The software includes a sentiment analysis feature that categorizes mentions into positive, negative, and neutral automatically.
And offers AI-powered insights to help you stay on top of your brand’s reputation. There’s also a topic analysis feature that allows you to uncover trending topics your audience is talking about.
Pricing
Brand24 offers a free trial you can use to test out the software. Paid plans include:
- Individual ($149/month)
- Team ($199/month)
- Pro ($299/month)
- Enterprise ($499/month)
4. Mention
Mentions allows you to track mentions of your brand across 1 billion sources. It can show you mentions that occurred in the last 24 months.
The software also offers sentiment analysis to help you categorize brand mentions. And provides a daily AI-generated summary of brand sentiment.
You can review all the mentions in a feed-like interface.
And join in on conversations about your brand right from within the platform.
Mention can also monitor for mentions of your competitors and help you measure their share of voice. And allow you to identify the top influencers and media outlets talking about your brand online.
Then, there’s the option to set up email notifications to alert you as soon as a new mention of your brand is detected.
You can also schedule reports to be delivered to your inbox at pre-defined intervals. Or create public report links to share with stakeholders.
Pricing
You can use Mention’s 14-day trial offer to test out the software for free. Paid plans are priced as follows:
- Solo ($49/month)
- Pro ($99/month)
- ProPlus ($179/month)
- Company Plan (custom pricing)
5. Brandwatch
Brandwatch allows you to review and respond to brand mentions from a unified inbox. It can also send you real-time alerts to help you stay on top of brand mentions and prevent brand crises.
You can use the platform’s unified inbox feature to review and respond to mentions from one place.
There’s also the option to categorize mentions into custom categories for easier analysis. And use AI to surface key insights that will help you understand brand sentiment better.
The software is capable of tracking mentions across historical conversations going back to 2010. It can also detect brand mentions in images.
Pricing
Brandwatch’s pricing isn’t available publicly. You’ll need to request a quote from the company to learn more.
6. YouScan
YouScan is a brand monitoring and social media listening platform that helps businesses track brand mentions across social media and online images.
You can use it to analyze brand sentiment, prevent brand crises, and benchmark your brand’s share of voice against the competition.
It allows you to filter mentions by source, sentiment, and more. And organize them using tags.
YouScan is also useful for uncovering social media trends and adapting your PR and social media strategy.
It allows you to create custom reporting dashboards to focus on metrics that matter most to your brand.
And helps you identify top influencers that can impact your target audience.
Pricing
YouScan offers the following plans:
- Starter 3 ($299/month, billed annually)
- Unlimited (custom pricing)
Protect your brand's reputation with ReviewsOnMyWebsite
Monitor, manage, and get more online reviews for your business with ReviewsOnMyWebsite.
7. Awario
Awario monitors social media, blogs, news sites, and forums for mentions of your brand. It also includes competitive brand monitoring features to help you track your competitors’ brand reputation.
You can sort mentions by reach to prioritize the mentions that can impact your brand reputation the most. There’s also the option to use negative keywords to avoid capturing irrelevant mentions.
The software offers detailed reporting on brand mentions and overall sentiment toward your brand.
Pricing
Awario offers a 7-day trial you can use to test out the software. Plans are priced as follows:
- Starter ($49/month)
- Pro ($149/month)
- Enterprise ($399/month)
8. Keyhole
Keyhole lets you track mentions of your brand across Facebook, Instagram, X, YouTube, and TikTok.
You can also use it to monitor mentions of your competitors, analyze their share of voice, track industry trends, and identify top influencers talking about your brand online.
There’s also a built-in sentiment analysis feature that helps you categorize mentions and allows you to get a better understanding of the overall sentiment toward your brand.
Pricing
Keyhole’s pricing isn’t available publicly. You’ll need to book a demo through the company’s website to learn more.
9. BrandMentions
BrandMentions monitors the web 24/7 and sends you real-time notifications as soon as your brand is mentioned online.
It also automatically sorts mentions into positive, negative, and neutral.
And allows you to track hashtags to help you spot and stay on top of industry trends.
Pricing
BrandMentions’s free trial lets you test out the software for 7 days. Paid plans include:
- Growing Business ($99/month)
- Company ($299/month)
- Enterprise/Agency ($499/month)
10. Talkwalker
Talkwalker monitors 150 million websites and 30 social media networks to help you stay on top of brand mentions. It can track mentions in specific languages, locations, and timeframes.
And allows you to understand brand sentiment at a glance thanks to AI-powered summaries.
The software also allows you to set custom scoring rules to prioritize mentions. And benchmark your brand’s share of voice against the competition.
Pricing
Talkwalker doesn’t display the pricing for its plans publicly. You’ll need to reach out to the company’s sales team to get a quote.
Protect your business’s reputation with brand monitoring tools
Online brand monitoring tools can help you spot positive and negative mentions of your brand and allow you to respond accordingly.
They’re also helpful for understanding the overall sentiment toward your brand and benchmarking your share of voice against the competition.
Try out a few tools from our list and choose the best one for your needs.
And while you’re here, make sure to also check out our guide to brand reputation management.
