Running a successful marketing agency involves managing a lot of moving parts. But this can be streamlined with the right software.
Here’s our list of the top marketing agency tools for 2024.
1. ReviewsOnMyWebsite
ReviewsOnMyWebsite is an online reputation management platform that allows you to manage customer reviews across over 30 popular review sites.
It offers a white-label review management solution you can use to sell reputation management services to your clients.
Managing reviews with ReviewsOnMyWebsite is simple. The software monitors the web for reviews of your business (or your client’s business) and notifies you as soon as it detects a new review.
You can then reply to reviews directly from the platform’s review feed.
Or generate a personalized reply using the AI response feature.
ReviewsOnMyWebsite also lets you display top customer reviews on your website using the review widget feature.
The widget can be fully customized to fit your website’s look and feel.
The platform also gives you a way to generate more reviews for your business. You can use it to set up automated email and SMS sequences to remind customers to leave a review.
Or use the social sharing feature to share top customer reviews to your social media channels in a couple of clicks.
Pricing
You can use ReviewsOnMyWebsite’s trial offer to test out the platform for 14 days, completely free of charge. The pricing for paid plans is as follows:
- Starter ($9/month)
- Growth ($29/month)
- Premium ($59/month)
- Agency ($99/month)
Unlock a new revenue stream for your agency
Start offering online reputation management services with ReviewsOnMyWebsite's white label review management software.
2. Productive
Productive’s agency management software offers a suite of features designed to help keep digital marketing agencies profitable.
You can use it to set up and track projects using multiple built-in views (including board view, calendar view, timeline view, and more).
It supports tracking project budgets and automated alerts that prevent you from going over budget.
There’s also the option to track time spent on projects and create invoices based on time entries in just a couple of clicks.
The software’s resource planning features help you allocate work effectively and prevent project delays and employee burnout. You can also use it to review, manage, and approve your team’s time off requests.
Productive also lets you manage your agency’s sales process from within the software. You can track deals, forecast revenue, and stay on top of your sales KPIs, all in one place.
Pricing
You can use Productive’s free 14-day trial to try out the platform. Paid plans include:
- Essential ($11/month)
- Professional ($28/month)
- Ultimate (custom pricing)
- Enterprise (custom pricing)
3. ClickUp
ClickUp is a highly customizable project and task management platform suitable for any type of marketing agency.
It allows you to create dedicated spaces and folders for different teams and projects. And enrich tasks with subtasks, checklists, and custom fields.
The platform lets you streamline project management with built-in automations. Then, there’s the option to create your own custom automations using the AI-powered automation builder.
ClickUp's project management tools suite also includes resource management features, such as time tracking, workload views, and goals. And 35+ apps to enhance ClickUp’s capabilities even further.
Pricing
ClickUp offers a free plan with a limited set of features. Paid plans include:
- Unlimited ($10/user/month)
- Business ($19/user/month)
- Enterprise (custom pricing)
4. ManyRequests
You can use ManyRequests to create a client portal for your marketing agency. And sell one-off and recurring services.
It also allows you to create client onboarding workflows, checkout forms, service catalogs, and signup pages.
ManyRequests makes it easy to manage requests and communicate with clients in one place.
Clients can use ManyRequests to annotate files, add comments, and request revisions.
The platform also allows you to create invoices, accept payments, and automate payment reminders.
Pricing
You can try out ManyRequests for 14 days, completely free of charge. The pricing for paid plans is as follows:
- Starter ($99/month)
- Core ($149/month)
- Pro ($399/month)
5. AgencyAnalytics
AgencyAnalytics allows you to automate client reporting for your agency. It comes with dozens of built-in report and dashboard templates.
And offers a drag-and-drop report builder that makes it easy to create custom reports.
You also have the option to customize the reports to fit your agency’s brand and upload a logo, choose a color scheme, and even host the reports on a custom domain.
AgencyAnalytics lets you annotate reports with comments and explanations, which helps make the reports easier to understand.
The software integrates with 80+ popular marketing solutions (including Google Analytics, Google Ads, and Facebook) allowing you to populate reports with data from your favorite marketing software.
Pricing
AgencyAnalytics offers a free 14-day trial you can use to test out the software. If you’d like to continue using the software after the trial period is over, you’ll have to opt for one of the paid plans:
- Freelancer ($79/month)
- Agency ($179/month)
- Premier (custom pricing)
6. Process Street
Process Street allows you to improve your agency’s operational efficiency by enabling you to create standard operating procedures (SOPs) and workflows.
You can use it to set up simple or complex workflows that incorporate conditional logic, approvals, and scheduling.
Then, there’s the option to create intake forms and funnel the data into your workflows automatically.
Process Street includes detailed analytics features that can help you spot bottlenecks in your workflows and allow you to find areas for improvement.
Pricing
You can try Process Street for free by taking advantage of the 14-day trial offer. Paid plans include:
- Startup ($100/month)
- Pro ($1,500/month, billed annually)
- Enterprise (custom pricing)
7. Duda
Duda is the highest-rated website builder software on G2. Designed specifically for digital marketing agencies, the platform offers team collaboration and client management tools for building and managing websites at speed and scale.
Duda's intuitive drag-and-drop builder allows agencies to build pixel-perfect, search engine optimized sites for their clients while cutting build times in half.
This is a white label builder that agencies can use under their brand, offering a cohesive experience for their clients.
Since the release of Google’s Core Web Vitals user experience metrics in 2021, Duda has consistently had the largest percentage of high-scoring websites in the industry.
Among Duda’s features you’ll find eCommerce, transactional sites, SEO, automations, built-in communication tools, client billing, and reusable assets. The platform also recently launched a native AI Assistant that enables agencies to unlock new revenue opportunities and save costs.
Pricing
You can try out Duda for free for 14 days. Paid plans include:
- Basic ($25/month)
- Team ($39/month)
- Agency ($69/month)
- White Label ($199/month)
- Custom (custom pricing)
8. Leadsie
Leadsie makes it easy for clients to share access to their social media accounts.
The software generates a custom link you can share with clients. And all they need to do is click on the link and grant access through the Leadsie web app.
You’ll get a notification as soon as a client has granted access.
This eliminates the back-and-forth that’s usually needed before clients share access to all relevant accounts.
Pricing
Leadsie offers a free 14-day trial you can use to test out the software. Paid plans include:
- Starter ($49/month)
- Agency ($99/month)
- Pro ($249/month)
- Enterprise (custom pricing)
9. Toggl Track
Toggl Track is a time tracking software that can help you learn how much time your team spends on tasks and projects.
It’s available as a web, desktop, and mobile app. The software is also capable of syncing across multiple devices. For example, you can start tracking time on your smartphone and then continue seamlessly on your desktop computer.
Toggl Track can detect idle time, helping you prevent inaccurate time entries.
It also allows you to set hourly rates and differentiate between billable and non-billable hours. Then, there’s the option to categorize and tag entries to make sure your team’s time is accounted for accurately.
Toggl Track can generate timesheets for every team member automatically. You can then review and approve the timesheets from within the software.
The software also lets you create invoices from timesheets and download them as PDFs to send to your clients.
Pricing
Toggl Track offers a free plan that’s limited to five users. Paid plans include:
- Starter ($10/user/month)
- Premium ($20/user/month)
- Enterprise (custom pricing)
10. Proposify
You can use Proposify to create stunning, on-brand proposals easily.
It comes with plenty of built-in templates to help you get started on a proposal quickly.
You can also create a proposal from scratch using the drag-and-drop editor.
And populate proposals with data from your CRM software to speed up proposal creation.
Proposify’s Content Library feature helps you save and reuse content, such as images, case studies, and service descriptions across proposals.
And analytics features help you see when prospects view your proposals and which sections they spend the most time on.
You can also use Proposify to create contracts and collect e-signatures from prospects. And the software can even send automated follow-up emails to remind prospects to take action on proposals.
Pricing
Proposify offers the following plans:
- Basic ($35/seat/month)
- Team ($49/seat/month)
- Business ($65/seat/month)
11. Close CRM
Close CRM is a customer relationship management software that offers a host of features to help you streamline your agency’s sales process.
You can use it to manage contacts and deals, communicate with prospects, and see all your sales activity at a glance.
Close syncs with your email and calendar to help you reply to emails and schedule meetings from within the software.
You can also use it to set up automated email and SMS sequences to nudge prospects into taking the next step.
It supports advanced outbound calling features, such as the Power Dialer and Predictive Dialer. Then, there’s the Call Assistant feature which transcribes and summarizes all your sales calls for you.
Close also offers multiple built-in reports to help you understand your team’s sales performance at a glance.
Pricing
You can try out Close for free for 14 days. Paid plans include:
- Startup ($59/user/month)
- Professional ($109/user/month)
- Enterprise ($149/user/month)
12. Apollo
Apollo is a sales intelligence and engagement platform that allows you to find, reach, and convert B2B customers.
It offers more than 65 filters to help you find the right prospects from its database of 275 million B2B contacts.
The platform also includes third-party intent data, which allows you to understand whether a company is currently in the market for a service like yours.
Once you’ve identified the right prospects, you can use Apollo to set up automated email sequences and reach thousands of potential customers with ease.
The meeting scheduler feature will help you find the right time to talk with prospects, and will even route them to the right sales rep based on custom rules.
You can also use Apollo to manage deals in your pipeline and set up automations to move deals from one stage to the next.
Its AI assistant can transcribe your sales calls and extract valuable insights that will help you close deals.
The platform also includes detailed reports on your sales team’s performance so that you can uncover opportunities for improvement.
Pricing
Apollo offers a free plan that’s limited to 600 email credits per year. Paid plans include:
- Basic ($49/user/month)
- Professional ($99/user/month)
- Custom (starts at $5k/year)
13. Slack
Slack is a popular team communication app that allows you to create separate communication channels for different teams, clients, topics, and projects.
Over time, your Slack instance can become a knowledge base that team members can search through for information.
They can also use Slack’s AI capabilities to summarize conversations and find the information they need more quickly.
Then, there’s the Huddles feature, which allows you to launch video or voice chat meetings with team members in seconds.
You also have the option to create audio or video clips from within Slack to share announcements and explanations with your team.
Another handy feature is Slack Connect—it allows you to bring clients into your Slack instance while protecting your agency’s sensitive data.
Pricing
Slack offers a limited free plan. The pricing for paid plans is as follows:
- Pro ($8.75/user/month)
- Business+ ($15/user/month)
- Enterprise Grid (custom pricing)
14. Calendly
Calendly offers a scheduling tool that allows you to create your own custom booking page, which you can then share via a public link or embed on your website.
The software lets you connect multiple calendars to make sure you avoid double-booking.
It can send automated meeting reminders via email and SMS to reduce no-shows.
Calendly also integrates with video conferencing solutions like Zoom and Google Meet to generate meeting links automatically.
Pricing
Calendly offers a free plan that’s limited to one event type. Paid plans include:
- Standard ($12/seat/month)
- Teams ($20/seat/month)
- Enterprise (starts at $15k/year)
15. Zapier
Zapier allows you to automate a variety of tasks across marketing, sales, finance, and more.
It integrates with more than 7,000 apps to help you automate tasks across your entire agency workflow.
You can get started with Zapier by using any of the thousands of ready-made automations. Or create your own using the drag-and-drop builder.
Zapier also lets you create automations with the help of AI. All you need to do is type in what you’d like to automate, and the AI will generate a custom automation for you.
Pricing
Zapier offers a limited free plan which includes automating up to 100 tasks per month. The pricing for paid plans is as follows:
- Professional ($29.99/month)
- Team ($103.50/month)
- Enterprise (custom pricing)
16. Semrush
Semrush offers dozens of SEO tools to help you plan, manage, and report on SEO campaigns for your clients.
You can use it to perform keyword research and track keyword rankings.
Or audit clients’ websites for technical issues.
Semrush can also help you automate SEO reporting completely.
Pricing
Semrush offers a limited free plan. The pricing for paid plans is as follows:
- Pro ($139.95/month)
- Guru ($249.95/month)
- Business ($499.95/month)
17. Sendible
Sendible offers a suite of social media management tools specifically designed for agencies. It allows you to schedule posts across social media platforms like Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and more.
You can use Sendible to import and schedule content in bulk by uploading a .CSV file.
Or use the built-in post scheduler feature.
Sendible includes an image editor you can use to adjust your social media images to fit the requirements of each specific social platform. It also offers built-in integrations with Canva, GIPHY, and Pexels to help you find the right visuals for your social posts quickly.
The platform includes a centralized inbox where you can reply to messages and comments across all the social media accounts you manage.
And a content library where you can save brand assets and evergreen content so that you can reuse them across posts.
Then, there’s the Client Connect feature which lets clients add their social media accounts to the software without sharing login details with you directly. This added security feature should help make clients feel more comfortable about working with your agency.
Sendible also lets you create a white-label client dashboard and customize it to fit your agency’s look.
Pricing
You can use the free 14-day trial offer to test out Sendible and see if it’s the right fit for your agency’s needs. The pricing for paid plans is as follows:
- Creator ($29/month)
- Traction ($89/month)
- White Label ($240/month)
- White Label+ ($750/month)
18. Klaviyo
Klaviyo is a marketing automation platform that incorporates email, SMS, and push notification campaigns.
It allows you to create stunning and high-converting emails with ease by using its drag-and-drop email editor. The software also includes plenty of built-in email templates and advanced audience segmentation capabilities.
Klaviyo also supports automated email sequences, which you can set up using pre-built templates. Or use behavioral triggers to set up custom automations.
The platform has AI capabilities, too. You can use AI to generate detailed customer profiles, serve personalized product recommendations, and write your email and SMS marketing campaigns.
Pricing
Klaviyo has a limited free plan. The pricing for paid plans depends on the number of email subscribers you have. For a list of 10,000 email subscribers, the pricing is as follows:
- Email (starts at $150/month)
- Email and SMS (starts at $165/month)
19. Jasper
Jasper is one of the most popular AI-powered digital marketing tools available at the moment. You can use it to create on-brand content for your clients in less time with the power of AI.
All you need to do is upload information about the client’s business—a description of the company, details about their products or services, or brand guidelines. Or have Jasper analyze their existing content to capture their brand voice.
You can use the platform to create blog posts, generate ideas for social media posts, rewrite content, create images, and more.
Jasper can even translate your content into different languages. It understands and can generate copy in more than 20 languages, including English, Spanish, French, German, and Italian.
Pricing
Jasper offers a free 7-day trial you can use to test out the platform. The pricing for paid plans is as follows:
- Creator ($49/seat/month)
- Pro ($69/seat/month)
- Business (custom pricing)
20. StoryChief
StoryChief is a content marketing platform that allows you to manage and collaborate on all your clients’ content from a single place.
Your team can work on content from within the platform, and clients can then review, comment on, and approve content.
StoryChief also lets you schedule and publish the content to your website and social media channels in a couple of clicks.
You can even use StoryChief to generate content with the help of AI. It can learn your brand’s voice and tone from existing content and then generate on-brand copy in seconds.
The platform also supports AI-powered competitive analysis—it can analyze your competitors and provide recommendations on how you can improve your content strategy.
Pricing
StoryChief offers a free plan with a limited set of features. Paid plans include:
- Small Business ($59/user/month, billed annually)
- Agency ($99/user/month, billed annually)
- Enterprise (custom pricing)
21. Notion
Notion is an AI-powered workspace where you can store all your agency’s documents, manage projects, and collaborate on content.
It offers built-in templates for a variety of use cases, including content calendars, project trackers, and campaign planners.
Notion also comes with an AI assistant you can use to get answers to questions and find the information you need quickly.
The company behind Notion also offers Notion Calendar—a calendar app that integrates seamlessly with the main Notion app. And Sites—a way to turn your Notion Pages into a live website in a single click.
Pricing
Notion offers a limited free plan. Paid plans include:
- Plus ($12/seat/month)
- Business ($18/seat/month)
- Enterprise (custom pricing)
22. Canva
Canva enables your team to create both simple and complex designs for your clients.
It includes an intuitive drag-and-drop editor and hundreds of templates and assets to help you create beautiful designs—even if you don’t have any design experience.
Canva comes with plenty of collaboration features that make it easier to work with team members and clients on designs.
Then, there’s also Magic Studio—Canva’s set of AI-powered tools that help you create a wide variety of content (including videos, presentations, and social media posts) using AI.
Pricing
Canva has a free plan with a limited set of features. The pricing for paid plans is as follows:
- Pro ($15/month for one user)
- Teams ($10/user/month, with a 3-person minimum)
23. Unbounce
Unbounce is a landing page creator that allows you to create high-converting landing pages with no coding needed.
It offers an intuitive drag-and-drop builder and more than 100 landing page templates.
You don’t even need to write copy for your landing pages—Unbounce can do it for you using AI.
It also offers a handy Dynamic Text Replacement feature, which inserts visitors’ search terms into your landing page copy for a more personalized experience.
You can find the highest-converting version of your landing page using Unbounce’s A/B testing feature.
And take advantage of Smart Traffic—an AI-powered optimization feature that automatically sends visitors to the page variant they’re most likely to convert on.
Apart from setting up landing pages, you can also use Unbounce to create pop-ups and sticky bars to drive users’ attention to specific offers.
Pricing
You can take advantage of Unbounce’s free trial offer to test out the platform for 14 days. The pricing for paid plans is as follows:
- Build ($99/month)
- Experiment ($149/month)
- Optimize ($249/month)
- Concierge ($649/month)
24. Hotjar
Hotjar is a user experience research platform that offers a suite of tools for understanding and improving the way visitors use your website.
You can use it to perform heatmap analysis and understand where users click and scroll on your website so that you can pinpoint and eliminate any areas of friction or confusion.
It lets you record and review user sessions to help you learn how visitors use your website and uncover ways to improve the overall website experience.
You can also use Hotjar to collect user feedback and find out what’s stopping them from making a purchase. And survey customers to get valuable insights to improve your website experience.
Pricing
Hotjar offers a limited free plan. Paid plans include:
- Plus ($39/month)
- Business ($99/month)
- Scale ($213/month)
25. VWO
VWO is an experimentation platform that allows you to create, run, and manage A/B and multivariate tests.
It offers a no-code editor you can use to set up simple tests quickly. And you also have the option to code up more advanced tests—it’s up to you.
VWO lets you set up custom targeting conditions to include only specific visitors in your tests.
You can track both built-in and custom metrics to make the right decisions in your testing.
Pricing
VWO has a limited free plan. Paid plans depend on how many visitors will be included in your tests every month. Here’s the pricing for 10,000 monthly visitors:
- Growth ($190/month, billed annually)
- Pro ($456/month, billed annually)
- Enterprise ($1014/month, billed annually)
Streamline your workflow with marketing agency tools
Using the right software can help your agency save time, close more deals, and generate more revenue.
Try out the tools on our list to find the right one for you. You can take advantage of the provided trial offers to test out the tools for free.
While you’re here, check out our guide to creating an online reputation management strategy for your clients.
Unlock a new revenue stream for your agency
Start offering online reputation management services with ReviewsOnMyWebsite's white label review management software.
