Effective marketing is crucial for getting more customers to your small business. But, as a small business owner, you likely don’t have much time to dedicate to marketing.
And you might not even have a team member to delegate marketing tasks to. Luckily, there are plenty of software solutions that can help you stay on top of your business’s marketing efforts.
Here’s our list of the top small business marketing tools in 2025.
1. ReviewsOnMyWebsite
ReviewsOnMyWebsite helps businesses track, manage, and respond to online reviews.
It monitors 26+ popular review sites, including Google, Facebook, Yelp, and Tripadvisor. And notifies you as soon as your business receives a new review.
You can also read and reply to all the reviews from the software’s review feed
And set up automated email and SMS reminders to nudge customers into leaving reviews for your business.
Pricing
ReviewsOnMyWebsite offers the following plans:
- Starter ($9/month)
- Growth ($49/month)
- Agency ($99/month)
Manage your business's reviews with ReviewsOnMyWebsite
Get more 5-star reviews and take control of your online reputation with ReviewsOnMyWebsite.
2. Mailchimp
Mailchimp is a popular email marketing software that allows businesses to reach their customers through engaging email campaigns.
It includes plenty of templates to help you create email campaigns quickly. And lets you generate email copy in seconds using AI.
Mailchimp offers advanced audience segmentation features that allow you to reach the right subscribers based on attributes and behavior.
There’s also the option to set up automated email sequences to drive more revenue from your existing customers and email subscribers. And A/B testing and Subject Line Helper features that help you get better engagement rates from your email campaigns.
The platform also offers detailed analytics and reporting to allow you to understand your campaigns’ performance better.
Pricing
The pricing for Mailchimp’s plans is based on the size of your email list. It starts at $20/month for 500 contacts.
3. Buffer
Buffer is a social media marketing tool that allows you to manage your social media presence across Facebook, Instagram, X, TikTok, YouTube, LinkedIn, and more.
You can use it to share content to multiple social channels with a single click. And save ideas for future posts in the built-in post library.
Buffer can recommend the best times to post based on historical engagement data.
The platform also offers a built-in approval workflow that helps ensure all your social media content is on-brand.
Pricing
Buffer offers a limited free plan. Paid plans include:
- Essentials ($6/month for 1 channel)
- Team ($12/month for 1 channel)
- Agency ($120/month for 10 channels)
4. Canva
Canva lets anyone create engaging designs without requiring extensive graphic design skills.
It offers a large number of templates for a variety of use cases.
You can use it to create logos, presentations, banners, infographics, social media images, and more. And store all your designs in one place.
Then, there’s the Brand Kit feature that allows you to add your brand colors, logo, and other assets to help your team create on-brand designs consistently.
The platform also includes plenty of collaboration tools to help your team work on designs together.
Pricing
Canva offers a limited free plan. The pricing for paid plans is as follows:
- Canva Pro ($15/month)
- Canva Teams ($10/user, with a minimum of 3 users)
5. Semrush
Semrush offers a suite of tools designed to help businesses improve their visibility in online search. You can use it to perform keyword research, track keyword rankings, and analyze competitors.
The software can also provide recommendations for optimizing your website for search engines. And alert you when it detects issues that might be holding you back from achieving better search engine rankings.
It also includes a number of useful tools for local businesses, such as a Google Business Profile optimization tool and a Google Maps rank tracker.
Pricing
Semrush offers the following plans:
- Pro ($139.95/month)
- Guru ($249.95/month)
- Business ($499.95/month)
6. Unbounce
Unbounce is a landing page builder that allows anyone to build stunning landing pages with no coding required.
It includes plenty of landing page templates to help you set up a landing page quickly. And a drag-and-drop editor that makes it easy to modify a landing page to your liking.
There’s also the option to generate landing page copy using AI. And a built-in A/B testing feature that allows you to find the highest-performing version of a landing page.
Unbounce also offers a Smart Traffic feature, which automatically routes visitors to the landing page variant they’re most likely to convert on based on historical data on visitors with similar attributes.
Pricing
The pricing for Unbounce’s plans is as follows:
- Build ($99/month)
- Experiment ($149/month)
- Optimize ($249/month)
- Concierge ($649/month)
7. Hello Bar
Hello Bar is a tool designed to help you convert website visitors into leads more easily. It helps you grab visitors’ attention with different types of pop-ups, including header and footer bars, sliders, modals, and more.
The software includes 100+ templates and allows you to customize pop-ups to fit your website’s look.
There’s also the option to target visitors based on location, traffic source, and more. And an A/B testing feature that helps you improve the conversion rate of your popups.
Pricing
Hello Bar offers the following plans:
- Growth ($39/month)
- Premium ($69/month)
- Elite ($129/month)
Manage your business's reviews with ReviewsOnMyWebsite
Get more 5-star reviews and take control of your online reputation with ReviewsOnMyWebsite.
8. AdCreative.ai
AdCreative.ai helps you use AI to create ads for your online advertising campaigns. It can generate both ad copy and visuals.
There’s also the option to create entire ad campaigns with AI. All you need to do is share more information on your product or service, and the software will generate the ads and tell you which audiences to target.
AdCreative.ai also offers competitive analysis features, allowing you to analyze competitors’ ad campaigns and uncover their top-performing ads.
Pricing
The pricing for AdCreative.ai’s plans is as follows:
- Startup ($29/month for 10 credits)
- Professional ($209/month for 100 credits)
- Ultimate ($549/month for 500 credits)
9. CapCut
CapCut is an AI-powered video editing tool that allows anyone to create professional-looking videos quickly.
It comes with plenty of templates to help you get started on videos quickly. And allows you to upscale and resize videos with ease.
CapCut can also generate captions for your videos automatically.
It’s available as a desktop and mobile app.
Pricing
A free version of CapCut is available. The paid version costs $8/month.
10. Fathom Analytics
Fathom Analytics is a privacy-focused analytics software that helps you understand your website traffic better. It’s very easy to set up—all you need to do is add a line of code to your website.
Fathom Analytics supports event and campaign tracking. And displays all the crucial data about your website traffic in an intuitive dashboard.
It can also send you detailed reports to your email inbox on a weekly or monthly basis.
Pricing
The pricing for Fathom Analytics’s plans depends on your website’s monthly traffic and starts at $15/month.
11. Zapier
Zapier is a no-code automation builder that allows you to automate a wide variety of tasks across marketing, sales, customer support, and more.
It integrates with more than 7,000 software solutions. It includes plenty of pre-built automations for common business tasks.
Zapier also offers an AI-powered automation builder feature which helps you build automations quickly. Simply type in what you need automated and the tool will generate an automation for you in seconds.
Pricing
Zapier offers a limited free plan. The pricing for paid plans is as follows:
- Professional (starts at $29.99/month)
- Team (starts at $103.50/month)
- Enterprise (custom pricing)
12. SimpleTexting
SimpleTexting is an SMS marketing platform you can use to send SMS broadcasts and drip campaigns to customers.
You can either import your own contact list to the platform or use SimpleTexting’s opt-in tools to build a list.
The software includes an AI assistant that can write messages for you. There’s also a feature that detects dead numbers and removes them from your list automatically.
SimpleTexting integrates with a wide range of popular tools, including Zapier, Slack, Mailchimp, and more.
Pricing
SimpleTexting’s plans start at $39/month.
13. Keap
Keap is a CRM platform aimed at small businesses looking for a way to collect and manage all their customer data in one place.
Apart from managing customer data, you can also use Keap to set up and run automated email nurturing sequences. And create invoices and collect payments.
Keap also includes a built-in appointment scheduling tool.
It integrates with over 5,000 apps through Zapier.
Pricing
Keap’s pricing starts at $299/month.
14. OptinMonster
OptinMonster is a lead generation tool that allows businesses to create engaging pop-ups to capture leads through their website.
It offers plenty of pre-built templates to help you create your first pop-up with ease. There’s also a drag-and-drop editor you can use to customize the pop-ups.
OptinMonster includes targeting and segmentation features that allow you to reach the right people at the right time. And detailed reports you can use to understand performance and improve your offers.
Then, there’s the A/B testing feature that lets you test different variations of a pop-up so that you can uncover the highest-converting one.
Pricing
OptinMonster offers the following plans:
- Basic ($7/month)
- Plus ($19/month)
- Pro ($29/month)
- Growth ($49/month)
15. Omnisend
Omnisend is an email and SMS marketing platform that helps businesses create and launch email campaigns quickly.
It includes pre-built workflows for popular campaign types, including welcome email series, abandoned cart emails, order and shipping confirmation emails, and more.
And smart reports that help you understand how your campaigns are performing and where your revenue is coming from.
Pricing
Omnisend’s plans start at $59/month.
16. Mention
Mention monitors mentions of your brand across social media, news sites, forums, and more. It tracks over 1 billion online sources to ensure you never miss a brand mention.
You can review all your brand mentions in a feed-like interface. And respond to all the social media comments mentioning your brand from one central location.
Mention also offers detailed reports on your brand’s reach and reputation.
Pricing
Mention offers a free 30-day trial you can use to test out the software. Plans are priced as follows:
- Solo ($49/month)
- Pro ($99/month)
- Pro Plus ($179/month)
- Company (custom pricing)
Grow your business with these small business marketing tools
Go through our list of the best marketing tools for small business and try out a few tools you like. There’s bound to be at least one that can help your business get better results through marketing.
And while you’re here, check out our guide to the top small business growth tools.
