Research

Small businesses make daily trade-offs about where to spend their limited time and money on marketing. Some double down on social ads, others rely on reviews and referrals, and many are experimenting with AI tools for the first time. But until now, there’s been little data on how these decisions are actually made across the small business la...

In 2025, online reputation management isn’t optional. It’s a crucial part of running a successful business. To understand how businesses manage their online reputation, we surveyed 400 business owners across a range of industries. Here’s what we found. 1. Most businesses monitor reviews on just 2–3 platforms 55% of businesses report mo...