As a small business owner, you might be handling a variety of tasks on any given day: reworking your website, communicating with customers, posting content on social media, and more.

And you may or may not have multiple team members to handle specific tasks. But, software can help.

Here are 20 small business tools to make your life easier.

Marketing tools

1. ReviewsOnMyWebsite

ReviewsOnMyWebsite can help you manage customer reviews and protect your business’s reputation.

It monitors the web for online reviews of your business across 27 popular review platforms, including Google, Facebook, Yelp, and Tripadvisor.

You can read and reply to all the reviews from the software’s review feed.

The review feed in ReviewsOnMyWebsite

There’s also the option to generate personalized replies using AI.

Apart from helping you manage customer reviews, ReviewsOnMyWebsite can also help you get more reviews by reminding customers to leave a review via automated email and SMS notifications.

It also allows you to display the best customer reviews on your website using the review widget feature. All you need to do is add a piece of code to your website.

An example of a website review widget created with ReviewsOnMyWebsite

ReviewsOnMyWebsite also offers a handy social sharing feature, helping you turn top customer reviews into engaging social media content.


You can use the free 14-day  trial to test out ReviewsOnMyWebsite. Paid plans include:

  • Starter ($9/month)
  • Growth ($29/month)
  • Premium ($59/month)

Streamline review management for your small business

Get, share, and manage customer reviews effortlessly with ReviewsOnMyWebsite.

Start a 14-day free trial

2. Buffer

Buffer is a social media management tool that helps you draft, schedule, and post content across all the popular social media networks, including Facebook, Instagram, X, TikTok, and Pinterest.

You can use it to share a social post across multiple platforms with a single click. And reply to comments and messages across all your social media accounts in one place.

Replying to social media comments with Buffer

There’s also the option to share drafts with team members and get feedback and approval.

It features an AI assistant that can generate post ideas, rewrite social media copy, and repurpose existing content for you.

The platform’s detailed reporting feature allows you to measure the performance of your posts and extract valuable insights to improve your social media strategy.

The tool can even analyze the data for you and tell you when and how often to post for maximum engagement.

Buffer's analytics show you the best time to post on social media


Buffer offers a limited free plan. Paid plans include:

  • Essentials ($6/month)
  • Team ($12/month)
  • Agency ($120/month)

3. Campaign Monitor

Campaign Monitor is an email marketing software that allows you to build engaging email campaigns using an intuitive drag-and-drop email builder.

Campaign Monitor's email editor

It includes built-in templates suitable for a variety of email campaigns. There’s also the option to import your logo and brand colors from your website’s URL automatically to help you create on-brand email campaigns.

You can use Campaign Monitor to set up automated email sequences and customer journeys using the visual journey designer feature. And create targeted customer segments to send hyper-personalized email campaigns.

Customer data in Campaign Monitor

The software also includes a send time optimization feature that can help you deliver emails when your subscribers are most likely to engage with them.


Campaign Monitor offers the following plans:

  • Lite (starts at $11/month)
  • Essentials (starts at $19/month)
  • Premier (starts at $149/month)

4. Semrush

Semrush offers a suite of tools designed to help businesses drive more traffic and conversions from organic search.

You can use it to perform keyword research, analyze your competitors’ SEO strategy, track rankings, and identify link building opportunities.

Semrush screenshot

It also allows you to audit your entire website for technical issues that might be holding you back from achieving higher rankings in search results.

Semrush's Site Audit tool


Semrush offers a free 7-day trial. Paid plans include:

  • Pro ($129.95/month)
  • Guru ($249.95/month)
  • Business ($499.95/month)

Customer relationship management (CRM) tools

5. HubSpot Sales Hub

HubSpot’s CRM solution allows small businesses to manage customer records, track sales activities, and stay on top of their sales pipeline with ease.

Sales pipeline tracking feature in HubSpot Sales Hub

It includes a meeting scheduler that enables prospects to book a call with you or your sales team in just a couple of clicks.

You can use the platform to send sales emails and create automated email sequences to follow up with prospects.

Creating automated sequences in HubSpot Sales Hub

The software supports creating quotas, collecting signatures, and accepting payments. You can also use it to create sales forecasts and monitor your team’s progress toward your sales goals.


HubSpot offers a limited free version of their CRM solution. You’ll need to sign up for one of their paid plans to access advanced features:

  • Sales Hub Starter ($20/seat/month)
  • Sales Hub Professional ($100/seat/month)
  • Sales Hub Enterprise (starts at $150/seat/month)

6. Close CRM

You can use Close CRM to manage customer records and sell across emails, calls, and SMS.

There’s also the option to create tasks and assign them to team members. And create custom views to prioritize leads.

Sales pipeline management feature in Close CRM

Its Inbox feature lets you manage all communication with prospects and customers right from within the software.

Close CRM's Inbox feature

The platform offers advanced cold calling features, such as the Power Dialer and Predictive Dialer. And a Call Assistant feature that summarizes and transcribes every call.

Apart from the web and desktop apps, Close has native Android and iOS apps, allowing you to manage deals on the go.


You can use Close’s free 14-day trial to test out the software and see if it’s the right fit for your needs. Paid plans include:

  • Startup ($59/user/month)
  • Professional ($109/user/month)
  • Enterprise ($149/user/month)

Communication tools

7. Slack

Slack is a popular team chat app that allows you to organize team communication into public and private channels. It’s available as both a desktop and a mobile app.

Slack screenshot

All conversations and files within Slack are searchable, which allows you to find and reference information with ease.

There’s also the Huddle feature, which helps you start a live video or voice chat with team members.

Slack integrates with a variety of platforms to help you bring important messages to your channels automatically.

Then there’s the Slack Connect feature, which lets you invite external stakeholders and vendors into dedicated Slack channels to speed up communication while protecting internal communication across your other channels.


Slack has a free plan you can use to get started with the software. For more advanced features, you’ll need to choose from one of the paid plans:

  • Pro ($8.75/user/month)
  • Business+ ($15/user/month)
  • Enterprise Grid (custom pricing)

8. Zoom

Originally started as a video conferencing platform, Zoom now includes a number of tools designed to streamline collaboration in remote and hybrid teams.

You can use it to run video meetings with support for HD-quality audio and video, screen sharing, and annotation.

Zoom screenshot

The platform also allows you to record meetings and generate AI-powered meeting summaries.

Zoom's AI-powered summary feature

Then there’s Zoom’s VoIP phone system, which enables your team to make and receive phone calls, accept voicemail, and automatically extract tasks from voicemail messages.

Zoom also offers email and calendar apps that integrate and sync with Gmail and Microsoft 365.


Zoom offers a limited free plan. Paid plans include:

  • Pro ($14.99/user/month)
  • Business ($21.99/user/month)
  • Business Plus (custom pricing)
  • Enterprise (custom pricing)

Productivity tools

9. Todoist

Todoist is a to-do app you can use to create and manage projects, tasks, and subtasks.

Todoist screenshot

You can set due dates and assign a priority level to each task. And assign tasks to team members, add comments, and share files.

There’s also the option to create custom views to focus on the most pressing tasks.

Todoist supports recurring tasks and reminders. And allows you to switch between list, board, and calendar views when managing tasks.

The Board view in Todoist

The software includes built-in templates for a variety of different types of projects.

Todoist is available as a web, desktop, and mobile app.


Todoist has a free plan that’s limited to five projects. Paid plans include:

  • Pro ($5/month)
  • Business ($8/month)

10. Toggl Track

Toggl Track is a time tracking software that helps you learn how much time your team spends on specific tasks and projects. 

You can set hourly rates, track billable hours, generate accurate timesheets, and create invoices.

Toggl Track screenshot

There’s also the option to edit or delete time entries manually.

The software is privacy-focused and doesn’t record screenshots or track keyboard and mouse activity. But, it can detect idle time and help you discard time tracking entries where you were away from the keyboard.

Toggl Track offers web, desktop, and mobile apps. And syncs activity across devices automatically.

Toggl Track mobile app


You can use Toggl Track’s free plan to get started with time tracking at zero cost. For more advanced features, opt for one of the paid plans:

  • Starter ($10/user/month)
  • Premium ($20/user/month)
  • Enterprise (custom pricing)

11. Asana

You can use Asana’s project management solution to create and track tasks and projects for your small business.

You can assign owners and due dates to tasks, as well as add custom labels and fields. There’s also the option to create rules to automate actions such as setting due dates, assigning team members to tasks, and sending reminders.

Creating a rule in Asana

Asana offers a variety of project views to help you stay on top of all your projects, including list, timeline, calendar, and Kanban views. 

My Tasks view in Asana

You can also set up reporting dashboards to track how projects are progressing and uncover blockers in real-time.

Asana’s AI assistant can provide you with AI-powered project insights, identify challenges and issues, and assign work automatically. You can even get automated updates on tasks, projects, comments, and more.


Asana offers a limited free plan. Paid plans include:

  • Starter ($13.49/user/month)
  • Advanced ($30.49/user/month)
  • Enterprise (custom pricing)
  • Enterprise+ (custom pricing)

Accounting tools

12. QuickBooks

QuickBooks is a popular bookkeeping solution for small businesses. You can use it to manage bills and expenses, create and send invoices, and get paid.

It lets you personalize invoices and customize them to fit your brand look.

Creating an invoice in QuickBooks

You can also add billable hours to invoices automatically and get notified as soon as customers view or pay invoices.

QuickBooks supports recurring invoices that are sent to customers automatically at predefined intervals.

If you connect your bank accounts to QuickBooks, the software will import and categorize your transactions for you automatically. You can also take a photo of a receipt and QuickBooks will automatically match it to a transaction.

The platform offers detailed reporting with automatically generated income statements, balance sheets, and more.

QuickBooks reporting


QuickBooks offers the following plans:

  • Simple Start ($30/month)
  • Essentials ($60/month)
  • Plus ($90/month)
  • Advanced ($200/month)

13. Wave

Wave’s accounting software allows you to track and manage expenses, create invoices, set up recurring billing, and bill your clients automatically.

Creating an invoice in Wave

It offers native Android and iOS apps to help you scan receipts and send invoices on the go.

The software can send you notifications when invoices are overdue. And you can even set up automated reminders to help customers remember to pay invoices on time.

Wave also includes plenty of built-in reports to help you understand your business’s financial health at a glance.

Wave reporting feature


Wave offers a limited free plan. The paid Pro plan costs $16/month.

14. Xero

You can use Xero to track and pay bills, schedule payments, and stay on top of your business’s cash flow.

You can import your bank statements to the software or set up bank feeds to import transactions automatically. Xero lets you review and reconcile bank transactions in a couple of clicks. Or you can create rules to automate reconciliation.

Team members can use Xero to submit expense claims, which you can then review and approve from within the software.

Managing expense claims in Xero

There are also a number of add-ons you can use to expand the platform’s core capabilities, such as Xero Expenses and Xero Projects.


You can use Xero’s free 30-day trial to test out the software. Paid plans include:

  • Starter ($29/month)
  • Standard ($46/month)
  • Premium ($62/month)

HR tools

15. BambooHR

BambooHR is a comprehensive HR platform that allows you to manage hiring, onboarding, payroll, benefits, and time-off from one place.

You can use BambooHR’s recruiting platform to create and post job postings, manage applicants, and collaborate with team members through the hiring process.

The software includes a built-in applicant tracking system. You can also use it to send offers to candidates and collect e-signatures.

Reviewing a candidate application in BambooHR

Once you hire new employees, you can streamline onboarding by creating “Hire Packet” templates with customized onboarding sequences.

BambooHR also offers tools for tracking hours worked, generating timesheets, and calculating overtime pay.

You can also use the platform to track employee performance, set up performance reviews, and collect employee feedback.

Reviewing employee performance in BambooHR


BambooHR offers two plans: Core and Pro. Pricing isn’t available publicly—you’ll need to reach out to the company’s sales team to get a quote.

16. Breezy

Breezy lets you create job postings and publish them across 50+ job sites with a single click.

You can also use it to create a branded career site or embed jobs on your careers page.

The software allows you to manage job applicants, review candidate profiles in detail, send emails, and schedule interviews from one place.

A conversation with a job candidate in Breezy

You can set up automations to move applications from one stage to the next, send questionnaires, set up interviews, and more.

Breezy also offers a proprietary Candidate Match Score that helps you evaluate candidates at a glance. And a video screening feature that allows candidates to submit video responses to your screening questions.

The platform also includes performance management features, and allows you to schedule performance reviews and review all employee feedback, goals, and past performance at a glance.

Breezy's performance review feature


Breezy offers a basic free plan. To get access to advanced features, you’ll need to opt for one of the paid plans:

  • Startup ($189/month)
  • Growth ($329/month)
  • Business ($529/month)

17. Gusto

Gusto lets you hire, pay, and manage employees from a single platform.

You can use Gusto to run payroll in minutes or set it to run on autopilot.

Running payroll in Gusto

The software can also calculate and file payroll taxes automatically.

Filing payroll taxes with Gusto

It also allows you to create and post job postings, and track and manage job applications. You can use it to set up onboarding checklists to guide new employees through the onboarding process.

It offers time tracking features, allowing you to track employee work hours and generate timesheets automatically.

Gusto also includes detailed reports on employee satisfaction to help you maintain a happy and effective workforce.


Gusto offers the following plans:

  • Simple ($40/month + $6/user/month)
  • Plus ($80/month + $12/user/month)
  • Premium (custom pricing)

18. Connecteam

Connecteam  is an employee management app designed specifically for non-desk employees who work in the field. It streamlines business operations and is designed to be mobile-friendly.

Time tracking feature in Connecteam

You can create customized tasks and assign them directly to staff so workers see them in the app when they clock in. And attach notes, images, PDFS, and checklists for clarification and monitor employee progress as they complete projects.

You can also check in with them as they’re working on tasks with the chat feature. 

Connecteam is also an employee scheduling app that optimizes shift and job planning. It allows you to create weekly schedules easily and speeds up the process by copying shifts from previous periods, duplicating existing ones, setting shifts as recurring, and using customizable templates.

Scheduling in Connecteam

The app will notify you immediately if you accidentally create any scheduling errors. Connecteam also comes with an auto-scheduling feature to help you create schedules in seconds.


Connecteam offers three products: Operations, Communications, and HR & Skills.

Each product offers four plans:

  • The Small Business Plan (free for businesses with up to 10 employees)
  • Basic ($29/month)
  • Advanced ($49/month)
  • Expert ($99/month)

Website builders

19. Squarespace

Squarespace is a popular website builder that offers plenty of templates to help you get started designing your website quickly. There’s also the option to create a website from scratch.

Squarespace templates

The platform offers built-in search engine optimization (SEO) features to give your website the best chance of ranking high in search results.

And detailed analytics to help you understand where your website visitors are coming from and what they’re doing once they land on your website.

Squarespace analytics

Squarespace also includes tools to help you sell products and services or book appointments through your website.


You can try out Squarespace for free for 14 days. If you’d like to continue using the platform after the trial period is over, you’ll need to opt for one of the paid plans:

  • Personal ($25/month)
  • Business ($36/month)
  • Commerce Basic ($40/month)
  • Commerce Advanced ($72/month)

20. Wix

Wix offers a drag-and-drop editor to help you build a website with no coding required.

It comes with 900+ website templates for a variety of use cases.

Wix templates

And e-commerce tools to help you sell products and services on your website.

Its Wix Payments service lets you offer 80+ payment options on your website, including Apple Pay, credit and debit card payments, and more.

There’s also a built-in CRM to help you capture leads, communicate with customers, send invoices, and collect payments.

And with Wix Analytics, you can get detailed reporting on your website visitors, top customers, and more.

Wix analytics


Wix offers the following plans:

  • Light ($17/month)
  • Core ($29/month)
  • Business ($36/month)
  • Business Elite ($159/month)

Save time and get more done with top small business tools

There are plenty of small business tools that can help you streamline marketing, sales, customer support, and more.

Try out the tools on our list and find the best one for your specific needs.

While you’re here, check out our list of tools that can help you grow your small business.

Streamline review management for your small business

Get, share, and manage customer reviews effortlessly with ReviewsOnMyWebsite.

Start a 14-day free trial

Boris Mustapic

Boris Mustapic

Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.