How to embed Google reviews on a website

Want to embed Google reviews on your website? We’ve put together a step-by-step guide that shows you why adding reviews to your website is important and how you can do it quickly and easily with a Google reviews widget.

Benefits of displaying Google reviews on a website

Getting new reviews adds to your user-generated content library that can help new customers make a purchase decision.

They are a powerful addition to your business website and come with many benefits. Not only do they improve the functionality of your website by providing much-needed social proof, but they can also enhance your marketing efforts on other platforms, such as social media and email marketing.

Improve SEO performance

When you embed Google reviews on a website, you’re essentially telling the search engines that your site, product, and services can be trusted. People are also more likely to click through on a search result that includes star ratings and reviews, which indicates to Google that your webpage is important and useful. 

Added social proof

The vast majority of website visitors actively seek out online reviews before they make a purchase. Reviews, testimonials, and UGC add trust and credibility to your website, which can increase conversions and provide reassurance to on-the-fence shoppers. 

Increase conversions

When you embed Google reviews into your website, you’re showing potential customers that you are credible and trustworthy because other people have bought from you in the past and enjoyed the experience. Using the Google reviews widget not only adds social proof and credibility to your website, but can also dramatically increase the conversion rate. 

Encourage customer reviews

Customers are more likely to leave a review if they see other customers have done so in the past. When you embed Google reviews on your website, it acts as a knock-on effect that encourages future customers to leave a review after they’ve bought from you.

Leverage feedback and reviews to improve your online reputation

Get more online reviews and turn your customers into raving fans with ReviewsOnMyWebsite review generation software.

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4-Step guide to embedding Google reviews

Here’s a quick and easy tutorial that shows you how to embed Google reviews directly on your website including product pages, your homepage, and any other page.

Step 1: Create an account or sign in

Start by creating a new account if you don’t already have one with ReviewsOnMyWebsite. If you do, simply sign in to get started. 

Next, add your business by specifying its name and website URL.

Enter your business name and website

Step 2: Connect Google reviews

We offer two methods of connecting your Google reviews. The first method requires you to authorize our app with Google in order to be able to retrieve the reviews. Simply click the first Connect button on the page and follow the prompts.

Once authorized, it will display the list of businesses available to you. Click on the business that you want to get the reviews from and our system will take care of the rest.

Note: this method will only work if your business is a verified on Google and you have the access to manage it.

The second method requires no Google authorization. Simply start typing in your business name in the search field and click on your business when it appears in the auto-suggest box as shown below. Make sure you type in your business name exactly as it appears in Google.

Autocomplete business lookup

Click on your business and then "Connect". Depending on the number of Google reviews your business has, it might take up to a few minutes to retrieve them.

Note: your business might not appear in the auto-suggest drop-down if you have a service-area business and your address is not publicly available on Google.

Step 3: Create Google reviews widget

First, create a new widget by clicking "Create new" on the Widgets page. Next, customize the appearance of the widget by selecting how many reviews to display, template, font and color of the reviews. Click "Save" once you are happy with the appearance.

Step 4: Embed widget on your website

Now it's time to showcase your reviews on a website. Click "Embed code" and copy and paste the provided code snippet into your website where you wish your reviews to show up.

You should see your Google reviews appear on your web-page after refreshing it.

Now you know how to display Google reviews on your website and can start building trust and credibility around your brand, products, and services.

Frequently Asked Questions

Can I use Google reviews on my website?

Yes, you can use Google reviews on your website. There are a couple of different ways you can include Google reviews on multiple pages of your site regardless of which website builder you are using. ReviewsOnMyWebsite makes it incredibly easy to connect your Google reviews and display them wherever you want on your site.

I can't find my business using the auto-suggest tool

It is common for service-area businesses that don't have a physical address to not appear in the auto-suggest search results. To retrieve reviews for a service-area business you will need to connect using your business's place id value, or authorize our app using the first method outlined in this post.

Still having issues? Contact us and we will be happy to assist you.