How to Embed Google Reviews on Your Website

With the rise of the digital age, customer feedback and reviews are easily accessible with just one click. Google is one of the most popular platforms for this purpose, with its reviews becoming a go-to source for potential customers looking to gain insight into a local business before making a buying decision.

Google reviews are essential for local businesses as they provide a platform for customers to share their experiences. Reviews act as a source of feedback for businesses, allowing them to understand what customers think of their products or services. Additionally, reviews are a great way for customers to make informed decisions about the businesses in their area.

We’ve put together a detailed guide that shows you why adding reviews to your website is important and how you can do it quickly and easily with our Google reviews widget.

Benefits of displaying Google reviews on your website

Google reviews are a powerful addition to your business website and come with many benefits. Not only do they improve the functionality of your website by providing much-needed social proof, but they can also enhance your marketing efforts on other platforms, such as social media and email marketing.

Below we listed some of the benefits to display your Google reviews directly on your website.

Benefit #1 - Improved SEO performance

When you embed Google reviews on your website, you’re essentially telling the search engines that your site, product, and services can be trusted. People are also more likely to click through on a search result that includes star ratings and reviews, which indicates to Google that your webpage is important and useful. 

Benefit #2 - Added social proof

The vast majority of website visitors actively seek out online reviews before they make a purchase. Reviews and testimonials from past customers add trust and credibility to your website, which can increase conversions and provide reassurance to potential buyers. 

Benefit #3 - Increase in conversions

Displaying Google reviews on your website shows potential customers that you are credible and trustworthy because other people have bought from you in the past and enjoyed the experience. Using our Google reviews widget not only adds social proof and credibility to your website, but can also dramatically increase your conversion rate. 

Benefit #4 - More customer reviews

Customers are more likely to leave a review if they see other customers have done so in the past. When you embed Google reviews on your website, it acts as a knock-on effect that encourages future customers to leave a review after they’ve bought from you.

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3-Step guide to embedding Google reviews on your website

Here’s a quick and easy tutorial that shows you how to embed Google reviews directly on your website including product pages, your homepage, and any other page.

Step 1: Connect your Google reviews

Start by creating a new account if you don’t already have one with ReviewsOnMyWebsite. If you do, simply sign in to get started. 

Next, complete the onboarding steps to add your company details and connect your Google reviews.

Enter your business name and website

We offer two methods of connecting your Google reviews. The first method requires you to authorize our app with Google in order to be able to retrieve the reviews. Simply click the first Connect button on the page and follow the prompts.

Once authorized, it will display the list of businesses available to you. Click on the business that you want to get the reviews from and our system will take care of the rest.

Note: this method will only work if your business is a verified on Google and you have the access to manage it.

The second method requires no Google authorization. Simply start typing in your business name in the search field and click on your business when it appears in the auto-suggest box as shown below. Make sure you type in your business name exactly as it appears in Google.

Autocomplete business lookup

Click on your business and then "Connect". Depending on the number of Google reviews your business has, it might take up to a few minutes to retrieve them.

Note: your business might not appear in the auto-suggest drop-down if you have a service-area business and your address is not publicly available on Google.

Step 2: Customize your reviews widget

First, create a new widget by clicking "Create new" on the Widgets page. Next, customize the appearance of the widget by selecting how many reviews to display, template, font and color of the reviews. Click "Save" once you are happy with the appearance.

Step 3: Embed Google reviews widget on your website

Now it's time to display your reviews on your website. Click "Embed code" and copy and paste the provided code snippet into your website where you wish your reviews to show up.

You should see your Google reviews appear on your web-page after refreshing it.

Now you know how to display Google reviews on your website and can start building trust and credibility around your brand, products, and services.

Embed Google reviews on any CMS platform

No matter what website-building platform your website is built on, you can easily embed your Google reviews on any major website builder as long as it supports custom HTML and JavaScript code.

Below we've put together a step-by-step list of the most popular CMS platforms and how to embed Google business reviews on each one.

1. Embed Google reviews on WordPress

  • Log into your WordPress account and go to the page you want to display the Google reviews on
  • Click to edit the page and add a new Custom HTML block 
  • Paste your generated widget code into the HTML editor and click “Update”

2. Embed Google reviews in Wix

  • Log into your Wix account and click the “+” in the menu
  • Click on the “Add” button on the left followed by “HTML Code”
  • Paste your generated Google reviews embed code into the HTML editor
  • Save changes by clicking “Apply”

3. Embed Google reviews on Squarespace

  • Log into your Squarespace account and click “Edit”
  • Click the </> code on the right-hand side of the editor
  • Paste your generated Google review embed code into the box 
  • Click “Done” to save your changes

4. Embed Google reviews in Weebly

  • Log into your Weebly account and go to the “embed code element” option
  • Drag and drop the widget where you want it to show up 
  • Choose the HTML box and select “Edit custom HTML” 
  • Paste your generated Google reviews embed code into the box 
  • Save changes

5. Embed Google reviews in Webflow

  • Log into your Webflow account and choose “website edit view”
  • Click “add element” and select the “embed” element
  • Paste your generated embed code in the designated box
  • Save your changes

Need help embedding your Google reviews on your website? Contact us and we will be happy to assist you.

Frequently asked questions

Can I display Google reviews on my website?

Yes, you can display Google reviews on your website. There are a couple of different ways you can include Google reviews on multiple pages of your site regardless of which website builder you are using. ReviewsOnMyWebsite makes it incredibly easy to connect your Google reviews and display them wherever you want on your site.

What is the best place to embed Google reviews on a website?

Displaying Google business reviews on your website is a simple way to generate trust among prospective buyers. However, the placement of where to use testimonials is crucial and should include your homepage, about page, product or services page, and a dedicated reviews page.

For more suggestions, take a look at the best places to feature customer reviews on your website.