18 Proven HVAC Marketing Strategies to Grow Your Business

When a furnace breaks down in the middle of winter or an AC stops working during a heatwave, homeowners don’t spend hours comparing options. They grab their phone, type “HVAC repair near me,” and call the first business that looks credible. The question is: will that be you—or your competitor?

To win more of those customers, you need a well-structured HVAC marketing plan that covers every touchpoint, from Google searches to door hangers. Below are 18 proven HVAC marketing strategies, each explained in detail with practical steps you can apply today.

1. Optimize Your Google Business Profile for Maximum Visibility

Your Google Business Profile (GBP) is the foundation of HVAC marketing. 

When someone searches “AC repair near me” or “furnace installation in [city],” Google often shows the local map pack before any other result. If your profile isn’t complete and active, you’ll struggle to appear there.

Start by filling out every section of your profile thoroughly:

• Categories: Choose a primary category that matches your main service, such as “HVAC contractor” or “Air conditioning repair service.” Add secondary categories for specialties like “Heating contractor” or “Duct cleaning service.”
• Services & Service Areas: List every service you provide—AC installation, furnace repair, duct cleaning, indoor air quality—and include the specific cities or neighborhoods you cover.
• Business Hours: Be accurate, and if you offer 24/7 emergency service, mark it. Google highlights this and homeowners often filter by “open now.”
• Attributes: Use features like “Veteran-owned,” “Family-owned,” or “Offers online estimates” to stand out from competitors.
• Photos: Upload high-quality photos of your vans, technicians in uniform, before-and-after shots of installations, and even your office or warehouse. Google favors active profiles, and homeowners trust companies that look real.

Beyond the basics, keep your profile active. Posting weekly updates shows Google that your business is engaged and gives potential customers a reason to call. For example, a fall post offering “$89 furnace tune-ups through November” signals seasonality and urgency.

2. Rank for Local HVAC Keywords with SEO

Most homeowners search for HVAC services using “service + city” terms, such as “duct cleaning Orlando” or “emergency AC repair Phoenix.” If your website doesn’t reflect the exact way people search, you’re missing out on local leads.

The best way to capture these searches is to build dedicated landing pages for each service and location you offer.

A contractor covering both Dallas and Plano, for example, should create one page optimized for “AC repair Dallas” and another for “AC repair Plano.” These pages should be unique, not just copy-pasted with city names swapped out.

When building local HVAC pages, focus on:

• Service + Location Keywords: Use tools like Ahrefs or Semrush to identify the most common terms (e.g., “furnace installation Austin,” “24-hour AC repair Miami”). Naturally integrate these into headings, titles, and body content.
• Unique Content: Write specific copy for each page that mentions local areas, neighborhoods, and seasonal needs. Homeowners in Denver care about furnace efficiency in winter, while those in Tampa worry about AC reliability in summer.
• On-Page Enhancements: Add elements that improve usability and SEO, such as FAQs answering common questions (“How much does AC repair cost in Dallas?”), pricing guidelines, and maintenance tips.
• Schema Markup: Implement LocalBusiness schema to help Google understand your service type, location, and contact details. This increases your chances of appearing in rich snippets.
• Consistent NAP: Ensure your business name, address, and phone number are identical everywhere—your website, Google Business Profile, Yelp, Angi, and other directories. Even small inconsistencies, like spelling “St.” vs. “Street,” can weaken your local rankings.

Strong local SEO builds credibility and visibility. When a homeowner searches “AC installation near me” and sees your page title matching their intent, with reviews and clear contact information, they’re far more likely to click and call.

3. Optimize for AI Overviews and Emerging AI Search Engines

Search is changing fast, and keeping up with new HVAC marketing trends—like AI-powered search results and tools such as ChatGPT or Perplexity—is essential for staying visible. 

Homeowners aren’t only using Google anymore—they’re asking AI tools for recommendations. 

Google itself now surfaces AI Overviews, which often summarize multiple websites into a single answer box. If your HVAC company isn’t represented in these results, you could lose visibility to competitors who are.

How to Increase Your Chances of Being Featured

• Answer Questions Clearly: AI tools favor concise, direct responses. On your site, include short Q&A-style sections addressing common homeowner concerns such as “How much does a furnace replacement cost in Denver?”
• Use Structured Content: Break content into headings, bullet lists, and FAQs. This makes it easier for AI systems to pull information.
• Add Local Context: AI Overviews often reference city-specific details. Make sure your service area is mentioned naturally in your content (e.g., “We provide 24/7 AC repair in Dallas and nearby suburbs”).
• Publish Educational Guides: Write practical resources like “How to choose the right size AC unit for your home” or “Average duct cleaning costs in [city].” These informational pages are more likely to be cited in AI-generated answers.

Stay Ahead of the Curve

Track which AI tools mention your business or competitors using monitoring platforms like Peec AI. This helps you identify opportunities and adjust your content.

By creating content designed for both traditional search and AI-driven answers, you’ll stay visible as more homeowners shift from Google-only searches to asking AI assistants directly.

4. Capture Voice Search & Smart Home Queries

Voice searches are becoming a major way homeowners look for HVAC services.

Instead of typing “furnace repair Denver” into Google, they’re more likely to ask their phone or smart speaker something like “Who fixes furnaces near me?” or “What’s the average cost of AC repair in Denver?”

These searches are longer, more conversational, and often signal high intent—someone asking “Who offers 24-hour HVAC repair in Boston?” is ready to book.

To optimize for voice and smart home searches, adjust your content so it mirrors the way people naturally speak:

• Create a Conversational FAQ Page: Write questions in a natural tone (“How quickly can an HVAC company come out at night in Denver?”) and provide short, direct answers (1–2 sentences). This makes your content more likely to be pulled into Google’s “People Also Ask” box or read aloud by assistants like Alexa.
• Target Long-Tail Keywords: Include full-sentence search phrases in your copy, not just “furnace repair Denver.” Phrases like “best HVAC company near me” or “AC repair open now in Phoenix” better reflect how people ask questions aloud.
• Add FAQ Schema Markup: Structured data tells search engines which parts of your page are questions and answers, improving your chances of ranking in voice search results.
• Cover Location and Availability: Many voice searches are local and urgent. Phrases such as “We provide emergency HVAC repair across Boston, Cambridge, and Somerville—available 24/7” match the immediacy of the query.
• Write in Plain Language: Avoid jargon. Homeowners don’t ask, “Who provides HVAC system diagnostics?”—they say, “Who fixes broken heaters?”

By tailoring content to conversational searches, you increase your odds of being the answer read aloud when someone asks, “Hey Google, who fixes AC units near me?”

That kind of top placement often translates directly into calls, since voice users are typically looking to take immediate action.

5. Run Google Local Services Ads (LSAs) to Get Calls Fast

If you need leads quickly, Google Local Services Ads (LSAs) are one of the best channels.

They appear at the very top of search results—above standard PPC ads and organic listings—and are designed specifically for local service providers like HVAC companies. The big advantage: you pay per lead (a phone call or message), not per click.

To get started, you’ll need to pass Google’s verification process. This includes:

• Business Verification: Confirm your business name, address, and service areas.
• License Checks: Submit HVAC licenses if your state requires them.
• Background Checks: Owners and sometimes employees must pass Google’s screening process.

Once verified, you earn the green “Google Guaranteed” badge, which signals trust and gives customers peace of mind.

How to Get the Most Out of LSAs

• Maximize Reviews: Reviews play a big role in ranking LSAs. Ask every happy customer to leave feedback, since a listing with 100+ reviews will usually appear above one with only a handful.
• Fine-Tune Service Areas: Don’t list areas you can’t realistically serve quickly. Google uses proximity as a ranking factor, so narrowing down to your true coverage zone can help you show up more often.
• Set a Budget by Leads, Not Clicks: LSAs allow you to set how many leads you want per week. If you can handle 20 new calls, budget accordingly—Google will pace delivery based on your goals.
• Respond Immediately: Response speed is critical. If you miss or delay replies, Google lowers your ranking. Set up notifications on your phone, or route LSA leads directly to a dedicated dispatcher.
• Use Call Tracking: Google provides call recordings through the platform. Review them to ensure quality and adjust targeting if too many calls are outside your ideal customer type.

When a homeowner searches “AC repair near me” and sees an HVAC company with the green badge, high ratings, and a “Call” button, they’re far more likely to tap that option than scroll further. LSAs essentially put you at the very front of the line—if you manage them actively, they can become one of your most reliable lead sources.

6. Launch Targeted PPC Campaigns

Pay-per-click (PPC) advertising is one of the fastest ways to win HVAC leads, especially during seasonal peaks. Unlike SEO, which takes time, PPC puts you in front of homeowners at the exact moment they’re searching.

Paid ads are a cornerstone of digital marketing for HVAC, giving you the ability to appear at the exact moment homeowners search for urgent services.

Build Campaigns by Service and Season

Homeowners don’t search for “HVAC services.” They search urgent needs:

• Summer: “AC repair near me,” “emergency AC service [city].”
• Winter: “furnace repair [city],” “boiler replacement.”
• Year-round: “duct cleaning,” “air quality testing,” “HVAC maintenance plans.”

Creating separate ad groups for each service keeps your keywords, ads, and landing pages tightly aligned. Shift budgets with the seasons so you’re always targeting what’s in demand.

Target the Right Areas

Set radius targeting around your office or exclude suburbs you don’t serve. This prevents wasted clicks and ensures you only pay for customers you can realistically book.

Match Urgency in Your Ads

Strong calls-to-action (CTAs) drive clicks:

• “24/7 Emergency AC Repair—Call Now”
• “Same-Day Furnace Installation Available”
• “Book Your $89 Seasonal Tune-Up Today”

Always include the city name in your headline to make the ad feel local.

Send Clicks to Matching Pages

Never send PPC traffic to your homepage. Build dedicated landing pages for each ad group with clear headlines, short booking forms, reviews, and trust badges.

Done right, PPC lets you capture high-intent searches—like “emergency AC repair Chicago”—from homeowners ready to call immediately.

7. Build High-Converting Landing Pages

Every click from SEO or PPC is wasted if your landing page doesn’t persuade homeowners to take action. A high-converting page should reassure visitors, make the next step obvious, and reduce friction in booking.

Key Elements of an HVAC Landing Page

• Clear, Benefit-Driven Headline: Speak to urgency and location—“Same-Day Furnace Repair in Denver—Book Now.”
• Prominent Call-to-Action (CTA): Place a phone number and button above the fold. Repeat CTAs throughout the page so users don’t need to scroll far to act.
• Simple Lead Form: Keep it short—name, phone, service needed. Asking for too much (like full addresses or detailed notes) increases abandonment.
• Trust Signals: Display reviews, before-and-after photos, licensing or certification badges, and financing options. You can use ReviewsOnMyWebsite’s review widget to add reviews to your landing pages quickly.
• Mobile Optimization: Most HVAC searches happen on phones, so ensure pages load fast and forms are easy to tap.

Optimize and Test for Higher Conversions

Use free or low-cost tools like Microsoft Clarity or Hotjar to analyze visitor behavior. If you see people scrolling but not clicking, test moving your CTA higher, adding a sticky “Call Now” button, or simplifying your form.

A/B testing headlines or CTA wording can also make a big difference. For example, “Request a Quote” may get fewer clicks than “Book Your Repair Today.”

The goal is simple: remove obstacles between the homeowner’s urgent need and your service. A well-designed landing page ensures that once they find you, they don’t bounce to a competitor.

8. Leverage Seasonal Promotions to Boost Demand

HVAC demand follows the seasons. Homeowners think about cooling in summer, heating in winter, and maintenance in between. Well-timed promotions let you get ahead of these cycles and keep your schedule full year-round.

Align Offers With the Season

• Spring: Promote AC tune-ups before the first heatwave. Example: “$89 AC Inspection—Book Before May 1.”
• Summer: Push emergency AC repair, filter replacements, and installation discounts.
• Fall: Run furnace tune-ups, boiler checks, and duct cleaning specials.
• Winter: Highlight emergency heating repair and energy-efficiency upgrades.

By marketing ahead of the season, you capture homeowners who want peace of mind before demand peaks.

Create Urgency and Incentives

Limited-time offers motivate action. Add expiration dates (“valid through October 31”) or bonuses (“book today and get a free filter replacement”). Pair discounts with service agreements to lock in repeat business.

Simple promotions like these are some of the most effective HVAC marketing tips for filling your schedule during peak seasons.

Promote Across Multiple Channels

• Email: Send seasonal reminders with clear subject lines like “Is Your Furnace Ready for Winter?”
• Social Media: Share time-sensitive deals with graphics that emphasize urgency.
• Google Business Profile Posts: Highlight specials so they appear directly in local search results.
• Direct Mail: Target neighborhoods you already serve with postcards advertising seasonal tune-ups.

When a homeowner sees “Book Your Fall Furnace Tune-Up Before October Ends” in their inbox, on Facebook, and in their mailbox, it builds urgency and repetition—making them much more likely to act.

9. Nurture Customers With Automated Email Campaigns

HVAC email marketing is one of the most effective ways to stay connected with customers and generate repeat business. Unlike ads, you don’t pay for every impression—once you’ve built a list, you can keep reaching homeowners at little to no cost.

Build a Customer Email List

• Collect addresses during service calls or through online booking forms.
• Offer incentives like “Sign up for seasonal HVAC reminders and special offers.”
• Segment your list by service type (maintenance vs. installation) so you can send more relevant emails.

Automate Campaigns That Drive Bookings

Setting up an automated HVAC marketing campaign ensures every customer receives timely reminders, upsell offers, and follow-ups that keep your business top-of-mind.

• Welcome Series: Send new customers a thank-you message, introduce your team, and share future service reminders.
• Seasonal Reminders: Two to four weeks before each peak season, send a nudge like “Schedule your AC tune-up before the summer rush.”
• Upsell and Cross-Sell: Promote add-ons such as duct cleaning, air purifiers, or maintenance agreements.
• Reactivation Emails: If a customer hasn’t booked in over a year, send a friendly check-in with a small discount.

Keep Messages Short and Clear

Use subject lines that speak directly to homeowner concerns, like “Cold nights are coming—book your furnace checkup today.” Always include one primary call-to-action (call now, schedule online) and make sure links or buttons are easy to tap on mobile devices.

Done right, automated email campaigns keep your brand top-of-mind so when customers think “HVAC,” they think of you first—not your competitors.

10. Stay Top-of-Mind With Social Media Marketing

Social media is one of the easiest places to try out new HVAC marketing ideas, from seasonal tips to fun behind-the-scenes posts.

Homeowners spend hours daily on social platforms, which makes social media a natural place to build visibility and trust for your HVAC business. The goal isn’t just likes—it’s staying present so when a customer’s AC fails, they already know your name.

Post Content That Builds Trust

• Tips and Advice: Share quick, helpful posts like “3 signs your furnace filter needs replacing.”
• Before-and-After Photos: Show transformations from dirty ductwork to clean, or an old unit replaced with a new system.
• Behind-the-Scenes: Introduce your team, show technicians on the job, or highlight community involvement.
• Seasonal Reminders: Promote tune-ups or emergency services tied to weather changes.

Choose the Right Platforms

• Facebook and Instagram are best for reaching homeowners in your area.
• Nextdoor connects you directly with neighborhoods where you already work.
• YouTube Shorts or Reels are perfect for short how-to videos and quick service explainers.

Add Paid Boosts for Reach

Even a small budget can extend your reach. Boosting a seasonal offer on Facebook—such as “$89 AC tune-up this month only”—can target homeowners in your service zip codes.

Consistency matters more than perfection. Posting a few times a week, showing real people and real jobs, keeps your HVAC brand familiar. When a homeowner sees your name repeatedly in their feed, you’ll be the one they call when their system breaks down.

11. Invest in Video Marketing to Educate & Build Trust

Video is one of the most persuasive ways to market HVAC services because it humanizes your business. Homeowners are more likely to trust and call a company when they can see real technicians, hear clear advice, and watch your team in action.

Types of Videos That Work for HVAC

• Explainer Tips: Short clips answering common questions like “How often should you change your AC filter?” or “What size furnace do I need for my home?”
• Customer Testimonials: A homeowner briefly describing their positive experience can be more convincing than a written review.
• Behind-the-Scenes Footage: Show your team working on an installation or walking through a seasonal tune-up to highlight professionalism and care.
• Seasonal Reminders: Two-minute guides such as “How to prepare your AC before summer” or “Five signs your furnace needs attention before winter.”

Where to Share Videos

• Website: Embed videos on landing pages to increase time on page and conversions.
• YouTube: Optimize with local keywords in titles and descriptions (e.g., “AC Repair Tips for Dallas Homeowners”).
• Social Media: Repost clips as YouTube Shorts, Instagram Reels, or Facebook videos.
• Email Campaigns: Include a helpful video in seasonal reminders to boost engagement.

Consistent video content positions you as approachable and knowledgeable. When a homeowner sees your face explaining HVAC basics or a local customer praising your service, it builds the trust needed to turn a browser into a booked appointment.

12. Encourage Reviews & Respond Promptly

Online reviews are one of the most powerful factors in choosing an HVAC company. A business with dozens of recent five-star reviews looks far more trustworthy than one with just a few scattered across years.

Reviews also directly influence your visibility in Google’s local map pack.

Build a Consistent Review Process

• Ask Immediately: Send a text or email with a direct link to your Google Business Profile right after the job. Customers are most willing to leave feedback when the service is fresh.
• Make It Easy: Avoid generic requests like “leave us a review.” Provide a one-click link so homeowners don’t need to search for your profile. You can use our free Google review link generator to create a review link in seconds.
• Automate Requests: Set up automated email and SMS review request campaigns with ReviewsOnMyWebsite to ensure every customer gets asked to leave a review.
• Request Across Platforms: While Google reviews matter most for visibility, also encourage reviews on Yelp, Facebook, or industry sites like Angi for broader credibility.

Respond to Every Review

• Positive Reviews: Thank customers personally and, if possible, mention the service performed (“We’re glad we could get your AC running again before the weekend!”).
• Negative Reviews: Stay calm, professional, and offer to resolve the issue offline. A thoughtful response shows prospective customers you take accountability.

When a homeowner searches “AC repair near me” and sees a company with 150 reviews averaging 4.8 stars—and responses to every comment—they’re far more likely to make the call. Reviews aren’t just feedback; they’re a lead-generation tool.

Pro tip: You can use ReviewsOnMyWebsite to read and reply to all the reviews your business gets from one central location. There’s even an option to generate personalized review replies in seconds using AI.

13. Use Referral Programs to Generate Word-of-Mouth

Word-of-mouth has always been one of the most effective ways HVAC companies win new business. A referral from a trusted friend or neighbor carries more weight than any ad, and you can amplify this effect by building a simple referral program.

Here’s how:

Design a Program That Motivates

• Offer a Reward: Incentivize both the referrer and the new customer. Options include service discounts, gift cards, or free add-ons like an air filter replacement.
• Keep It Simple: Customers should know exactly what they’ll get without reading fine print—e.g., “Refer a friend and you both get $25 off your next service.”
• Promote Year-Round: Don’t hide your referral program. Mention it on invoices, receipts, email campaigns, and social media posts.

Make It Easy to Share

Provide customers with ready-to-use tools:

• A unique referral link they can email or text.
• A printed referral card left behind after a service call.
• A short message they can copy-paste into neighborhood apps like Nextdoor.

Track and Thank Every Referral

Use your CRM or booking system to record referrals so rewards are consistent. Always thank customers personally—recognition makes them more likely to refer again.

Imagine a homeowner mentioning your company in a neighborhood Facebook group because they know they’ll get a reward for every booked referral. That one post can lead to multiple new customers who already trust you before making the call.

14. Distribute Flyers, Door Hangers & Direct Mail

Digital marketing gets attention, but traditional print marketing still works—especially for HVAC businesses serving specific neighborhoods. Flyers, door hangers, and postcards can put your message directly in the hands of homeowners who may need your services soon.

Target the Right Areas

• Focus on neighborhoods where you’ve recently completed work. Seeing your van in a driveway and then receiving a door hanger builds recognition and trust.
• Prioritize communities with older homes that may need frequent HVAC maintenance or replacements.

Create Compelling Offers

• Highlight seasonal promotions: “$89 AC Tune-Up—Book Before May 1.”
• Emphasize urgency with expiration dates or limited spots available.
• Include a clear call-to-action (CTA): phone number, website, or QR code linking directly to your booking page.

Keep the Design Simple and Professional

• Use large fonts, clear headlines, and photos that reflect your services.
• Showcase credibility with review ratings, Better Business Bureau logos, or financing options.
• Make sure contact details are prominent—don’t make homeowners hunt for your number.

Add Direct Mail for Broader Reach

Postcards can reach thousands of homes in your service area. Services like USPS Every Door Direct Mail (EDDM) let you blanket entire neighborhoods cost-effectively, making it easy to scale up campaigns during peak seasons.

When combined with digital campaigns, print marketing reinforces your presence. A homeowner who sees your Google ad and then receives a flyer about the same seasonal offer is much more likely to book with you.

15. Network Locally & Build Community Partnerships

Strong local ties help HVAC companies stay top-of-mind when homeowners need reliable service. Community presence builds credibility in ways that ads can’t, because people see you as a trusted neighbor, not just another contractor.

Ways to Build Local Visibility

• Join Local Organizations: Become an active member of your Chamber of Commerce or neighborhood associations. These groups often highlight members in directories and events.
• Sponsor Community Activities: Support local sports teams, school events, or charity fundraisers. A small banner at a Little League field or your logo on a school flyer builds recognition with families in your area.
• Participate in Local Events: Set up a booth at home improvement fairs or seasonal festivals where homeowners are already thinking about upgrades and repairs.

Form Partnerships That Generate Leads

• Realtors: Offer furnace or AC inspections for homebuyers. Realtors need trustworthy contractors, and every referral is a warm lead.
• Property Managers: Build long-term relationships with landlords or apartment managers who need reliable HVAC maintenance.
• Complementary Trades: Connect with plumbers, electricians, or roofers to exchange referrals for services you don’t provide.

Make Relationships Visible

Promote your community involvement on your website and social media. Homeowners are more likely to hire an HVAC company that sponsors the local school fundraiser or supports their neighborhood events.

These efforts may not generate leads overnight, but they compound over time—positioning your business as the go-to HVAC provider in your community.

FAQs About HVAC Marketing

What is the most important HVAC marketing strategy?

Optimizing your Google Business Profile is the single most important step. It directly influences whether you show up in the local pack, which is where most homeowners click.

How much should an HVAC company spend on marketing?

Many small businesses allocate 5–10% of revenue. Start with free strategies like SEO, GBP, and referrals, then scale into ads once you see results.

Do flyers and door hangers still work?

Yes, especially when combined with digital campaigns. Dropping door hangers in neighborhoods where you just completed a job builds trust and recognition.

Which platforms are best for HVAC social media marketing?

Facebook and Instagram are most effective for reaching homeowners. YouTube is excellent for educational content like maintenance tips.

How can HVAC businesses get more reviews?

The easiest method is sending a review link by text immediately after service. Timing matters—ask while the experience is still fresh.

Should HVAC contractors use AI?

Yes, but for support, not replacement. AI can help with drafting emails or analyzing data, but homeowners still value real human interaction when booking services.

What’s the fastest way to get HVAC leads?

Google Local Services Ads often generate calls quickly since they appear at the very top of search results and only charge for leads, not clicks.

Keep Your HVAC Marketing Future-Proof

The most successful HVAC companies don’t rely on a single tactic. They combine digital visibility with offline presence, build systems for reviews and referrals, and stay flexible enough to test new tools like AI.

Pick three or four strategies from this list to start with, track results closely, and layer in more as you grow. The businesses that consistently adapt to how homeowners search and buy will be the ones still winning leads five years from now.